Local SEO and Business Listings for Car Dealerships
Why Auto Dealers need Business Listings / Citations
Your eyes will likely light up if somebody asked you to explain the difference between traditional marketing and SEO. While there may seem to be nothing wrong with traditional marketing, it does force you to go flat out to hunt for customers. Search engine optimization, on the other hand, lets customers quickly find you rather than the other way round. Car dealership, like any other business, requires SEO in its marketing strategies. The following are some of the benefits of business listing for car dealers:
Let the customer find you
The listings make it very easy for customers to find you rather than you having to go out to hunt for them. It allows your car dealership business to rise above the stiff completion in the market and attract more clients already in the market. All you have to do is to locate an expert to design online content for you, then sit back and wait for the high-converting leads to drive traffic to your business. It is not only cheaper than traditional marketing but also time-saving and quite convenient.
Now, once your potential customers have found you, and you have the data of those customers, all you need to do is follow up with them. Getting to understand why a potential customer did not choose to buy a product or a service (in your case, the car), might give you meaningful insights into how to cater to them better. And in order to follow up with the customer base, you might need to implement cold calling outsourcing. Moreover, reaching different customers will not only help you give insights into what they think about your business but might also convert some of them into buyers, hence a win-win!
More search-engine friendly
Business listings enables Car Dealers to create websites that are more search-engine friendly than if they did not list their enterprises. It involves the creation of content that targets search engines rather than ends users. Through optimization, you will manage to have your site rank higher on search engine results whenever a customer inputs a query. If your website can feature on the first page of the search results, you can expect more traffic to your business and hence more conversions.
The right content for the right location
Search engine optimization means that you will create relevant content for the particular geographical area of your business. If your car dealing business is in Arizona, you need to include information about Arizona, such as where to fuel or service vehicles. If a client needs a car and is in Arizona, they are likely to find the information on the initial page of the search engine results. You will not only attract many clients but will also make more sales and increase the profitability of your business.
Your car dealership business will spend less on marketing through Business Listings and the use of Search engine optimization than tradition marketing. You may need to contact a company such as the Customer Scout INC to do the donkey work for you at a fee, but the benefits will be far greater than the expense. This company uses different elements to create targeted automotive SEO that would catapult your business to visibility and increased customer base. Car dealers may find it a little expensive at the beginning, but quite cost-effective in the long run.
Attract new customers
When you engage Customer Scout INC, you are looking to retain your old customers as well as create new ones. Business listings increase your online visibility, driving more internet traffic to your website. Consequently, you are likely to receive inquiries from potential clients who may eventually commit themselves to engage your services. Moreover, you can also employ traditional marketing strategies in your auto dealer shop to increase business footfall. You can, for instance, use audio-optional streaming TVs (perhaps through a company similar to Atmosphere) in your shop to broadcast your business services and digital signage to show regularly updated discounts and offers for loyal customers. These techniques may grow your business and beat the stiff competition in the automobile market that is full of many players.
You need to make your listings as presentable as possible to have a significant impact on your online car marketing strategies. Be sure to have your business name, address and phone number, and the website URL. Remember to include photos of your business premises to help attract online visitors. It would also be advisable to include details like if you are a certified dealer, and whether, or not you have attended the dealer license class. You also need to state hours of operation so that clients can tell when to pop in whenever they need something. It is an effective way of engaging your potential customers and cleverly leading them into a purchase.