High Ranking Automotive SEO in 2021
Analyze your marketing campaign efforts and results and look for ways to improve. Today’s automotive customers increasingly use the internet in various ways to conduct research and to make buying decisions, so automotive SEO will continue to be essential to your campaign. In fact, it may actually become more critical to running a successful online marketing campaign. Our team at Customer Scout is available to assist with all of your digital marketing efforts.
Automotive Local SEO for Car Dealerships
The SEO strategies that car dealerships use may be different than the strategies that are effective for many other businesses. Consider that your customer base is mostly comprised of local drivers, and this may extend regionally in some cases. Your digital marketing campaign must utilize localized strategies in order to be as effective as possible. There are numerous strategies that are increasingly effective at reaching local consumers, such as business listings.
SEO Strategies that Car Dealerships Can Use
One example of online listings are Google My Business listings, offered by Google. While business listings are essential to online marketing today, many businesses do not use them effectively. For example, they do not update their listing with correct information or utilize keywords, images and videos in the most strategic way. An effective automotive SEO campaign going forward will have a focus on business listings. Keep in mind that search engines have made numerous changes to these features recently, and this trend will continue. You can see that it is helpful to use the services of an experienced automotive SEO company like Customer Scout to keep up with changes and to maximize the benefits of these changes.
Search Engine Optimization and Geo Fencing
There is more involved in generating exceptional online marketing results than simply selecting a few SEO keywords and stuffing them into your website’s text. Geo fencing is a specialized form of technology that uses the GPS location of users to deliver customized messages and responses to their queries. This customized content is optimized to boost search engine rankings based on relevancy. This requires careful and regular analysis of changing data. This innovative technology puts the information that your customers are searching for about your dealership or about your models into their hands immediately when they demand it through an online search.
At Customer Scout, our online marketing efforts go far beyond GEO fencing to provide you with truly exceptional results. You may be well aware of the importance of having your website rank in the top spot on search engine queries related to vehicle purchases and related automotive services in your area, but you may struggle to reach that top spot or to stay there. Search engine analytics change regularly, and the efforts that your competition takes to boost their own rankings also changes. Effective automotive SEO requires exceptional and focused research on keywords as well as on customers’ efforts. More than that, the website itself must be optimized using meta tags, headers and more. We know how to get your website to the top spot that you need for maximum profitability, and we also know what it takes to keep your website in that premium spot.
Car Dealer Business Listings & Citations
Your automotive search engine optimization marketing campaign also should include a focus on blog content. Blogs are critical to search engine rankings because they
introduce fresh, relevant content to your website on a regular basis. They are also a selling tool that provides your customers with information about your new models, exciting features, safety ratings and more.
Blogging is an excellent way to keep the content on your website fresh and relevant. This can be SEO content that offers true value to your customers. Some dealerships believe that simply creating blog posts and using search engine optimization strategies will boost online ratings. However, there are eight unique elements that must be addressed in each blog post in order for top search engines to identify and rank your post in search engine results.
Social Media for Auto Dealerships
Social media marketing is another important component of an automotive marketing campaign going into the new year. You must select the right platforms that put you in direct contact with your target audience. Posts on these platforms need to be relatable, relevant and interesting to your target audience. Ideally, they will have links back to your website or blog, and they may also be keyword-rich for maximum benefits.
As you can see, updating your auto dealership’s marketing campaign for the new year should include increased focus on search engine optimization. There is more involved in a successful online marketing campaign than simply selecting a few keywords and stuffing them into your content. Search engine algorithms are increasingly complex, and they are updated regularly. We are your award-winning SEO company that focuses specifically on auto dealerships like yours. Through our specialization in this niche and through our devotion to providing each customer with excellent service and stellar results, we can take your marketing results to a new level in the coming year.