Tips on Optimizing Website Images

Tips on optimizing website images. As you continue to look for legitimate and effective ways to boost your website’s search engine rankings, image optimization comes into the picture. All content on your website affects rankings to varying degrees, and this includes several aspects of each image embedded in your pages. A typical auto dealership’s website […]

Neural Matching fuels Google Bedlam Update

Neural Matching fuels Google Bedlam Update  Google uses sophisticated algorithms to generate search engine results and to reduce the impact of artificially manipulating those rankings. It regularly refines its algorithms with thoughtful, advanced updates. In November 2019, Google made its most recent major algorithm update, which has been called the Bedlam update by many people. […]

How will Google BERT change automotive marketing

How will Google BERT change automotive search results Google announced BERT—Bidirectional Encoder Representation from Transformers. BERT is a change to the manner in which Google processes user search queries, and in the following, Customer Scout will look at how this new approach affects car dealers and other local businesses. What the Automotive industry needs to […]