Google’s Page Experience Update Arrives in 2021

Google’s Page Experience Update

Google's Page Experience Update Arrives in 2021

Google announced changes to how their search algorithm evaluates and ranks webpages. This new approach—which is called the Google Page Experience and is based on Core Web Values—will analyze how users interact with your pages. The goal with the new approach is to assess user perception of the Web experience. Valuable information will still be the key to page rankings, but the update will allow a strong user experiences to make a difference.

What Is the Google Page Experience Update?

Page Experience is a series of indicators that measures user engagement rather than just informational value. These signals are based on Google’s Core Web Values, which is a collection of metrics for performance of page load, stability of page visuals, mobile friendliness, safe browsing and so forth.

Google Core Web Vitals:

• Largest Contentful Paint—LCP measures how fast main content becomes visible.

• First Input Delay—FID measures how responsive a webpage is overall.

• Cumulative Layout Shift—CLS measures stability of a visual layout.

Healthy sites achieve an LCP of 2.5 seconds or less, an FID less than 100 milliseconds and a CLS less than 0.1, and these metrics will be accessed on a page-by-page basis. Appreciating these values can be difficult, especially since they can evolve over time, which is where Customer Scout SEO comes in.

Gauging the Google Page Experience l Automotive Marketing

Users prefer websites that deliver convenient, usable experiences. As the search algorithm has evolved, Google has added metrics for the user experience alongside keywords and the like. If a page is slow to load and a user departs before the content arrives, it matters little how good that information is. The user experience indicators have not been developed to punish web developers but rather provide them the data they need to shape webpages and entire sites that users actually enjoy. Prior to the Google Page Experience Update, there have been few tools available for developers to gauge their sites.

Top Stories No Longer Require AMP l Automotive SEO

Accelerated Mobile Pages is a technology that loads pages in less than a second and compresses data so that just a tenth is used compared to a regular website. After Google’s AMP was launched in 2016, only AMP pages were included in Top Stories. While more than 1.5 billion such pages were published, the problem is that it gave preferential treatment to major media outlets.

Customer Scout Automotive SEO in 2021

How Do You Optimize for Google Page Experience? Google Updates

• Enable HTTPS on your web server
• Verify your pages with Google’s Safe Browsing tool
• Optimize your site for mobile experiences
• Understand what intrusive interstitials are and avoid them
• Learn about measuring and reporting Core Web Vitals

Content Is Still the Focal Point – Google Updates effect Car Dealerships

The Google Page Experience Update will not change the fact the quality content is valued above all else. A good page experience will not overcome a lack of valuable information, and a site that provides real value can still rise in rankings despite delivering a poor user experience.

How Should You Get Ready?

Customer Scout SEO recommends not getting caught up in the new metrics. These changes will help Google and web developers improve the online experience, but most successful sites are already delivering user-friendliness. Also, be mindful that you will receive at least six months’ notice prior to the finalized roll-out date and perhaps more due to the COVID-19 pandemic.

What is coming to Automotive SEO in 2021

Automotive SEO in 2021 

Does your auto dealership rely heavily on online leads from search engines? Your dealership’s ability to stay at or close to the top of search engine results pages is vital to your bottom line. Google is the leading search engine by far, so any changes to its algorithms can impact your dealership’s ability to generate online leads. What does Google have in store for SEO in 2021?

Why Google Changes Its Algorithms Frequently

If you have been paying attention to Google’s announcements, you may be aware that these announcements about minor and major changes to search engine algorithms roll out several times each year. Google consistently works to make the user’s search experience better. While one aspect of this involves identifying the most relevant results for the user, this extends to the actual experience that the user has after clicking on the website. As you update your automotive SEO strategy, you need to focus on giving your customers a great user experience. This is achieved through everything from fast page load times to fresh, relevant content and more. 

Important SEO Updates for 2021

Google does not publish all aspects of its algorithms because it does not want websites to manipulate the results. This could lead to a bad user experience. Looking ahead to trends and tips for automotive SEO in 2021, be aware that Google is focusing on Core Web Vitals to analyze the user’s interactions with the website. These Vitals include the stability of the content as the page loads, the full load time and interactivity. 

What does this mean for your website? Your automotive SEO strategy for 2021 should take into account these crucial tips going forward:

1. Write Relevant, Engaging Content

The goal should be to provide your visitors what they are looking for when they click on your links. Quality content is written with the user in mind. In addition, it should be concise. A user may click off of the page if he or she cannot quickly determine if the page’s content is helpful. 

2. Check the User Experience Across All Platforms

If your dealership’s website is not already formatted for all devices, now is the time to take action. The user should have an equally great experience on a desktop, laptop, smartphone and tablet. 

3. Engage Visitors

Does your website simply ask visitors to read text and look at images? Promote more interaction by adding surveys, polls, videos and more. 

4. Test the Page Load Speed

For each page in your website, analyze the load time. A few seconds may not seem like much on the surface, but it can dramatically impact rankings and the user’s experience. Identify ways to improve page load speed. 

5.Voice and Mobile will increase at a rapid pace.

Optimize your website for Voice Search. Google Assist and Amazon Alexa will continue to enter the home and voice search in cars will increase.

6. Upcoming / New – Google’s page experience update

The latest and most intriguing is Google’s new page experience update. This update will focus on the user experience of each page and the overall engagement a user.

At Customer Scout, we specialize in automotive SEO, and we want to help you prepare your dealership for success with online marketing in the new year. To learn more about automotive SEO in 2021 and to request information about our services, contact Customer Scout today.

Schema Rich Results for Automotive Websites

Schema Rich Results for Automotive Websites

In an increasingly competitive business environment, you understandably need to optimize every opportunity available to attract quality traffic to your website. One of the under-utilized SEO strategies that can produce powerful results for your auto dealership is FAQ rich results. 

Understanding Schema Markup Language l Automotive Websites

While your website understandably is designed to be useful to your target audience, it can only serve that function when your customers find the website. The “findability” of your website is directly affected by the markup language that is written into each page’s code. Specifically, rich snippets enable Google to more easily and accurately determine what your website is about. This improves the relevancy of search results for users. 

Google’s FAQs l Schema Rich Content

When your website is referenced in Google FAQs, you can provide your potential users with the valuable information that they are looking for. At the same time, you can position your business as a leader in your field. In addition, your website’s visibility is dramatically improved. To take advantage of schema rich results, you simply add HTML code into the background of the page. The code must include both a question and an answer. Most businesses want the answer to directly link to their business website for targeted traffic generation. This is possible by embedding an anchor link into the answer. 

What You Need to Know About Rich Results for FAQs

Google offers a Rich Result Testing Tool that enables you to determine how Google will view your schema HTML before it goes live. This gives you the ability to make adjustments before the launch for optimized results. Google has not placed limitations on the size of the answer or its format, so you currently have extensive freedom to customize it to fit your needs. However, you can only mark up the same question once per page, and the entire question and answer should be included. You can include as many unique FAQs on a single page as you want. 

Other Important Factors to Maximize the Benefits of Rich Results

Special coding techniques can be used to maximize the full benefits of this type of schema markup. For example, you can embed HTML code in the page to tell Google that the FAQ is about a specific product. There are also techniques to indicate that the FAQ is about a professional organization, a specific topic or subject and more. These techniques are highly relevant to search engine results and to the user, so they should be utilized fully when possible. You can even use schema markup language in a blog post, on a how-to page or on a page that lists a collection of products and services. There is unique HTML code that should be used for each of these instances. 

Best Practices l Automotive Schema MarkUp

As is the case with other aspects of SEO techniques and strategies, you should be aware of best practices for schema rich results. For example, the markup language should not be placed on all pages. Instead, it should only be placed on the most relevant pages to the FAQ. You also should connect the marked up pages so that they collectively tell the consumer a story about the business, the products or the services. Also, the markup should always be nested under the primary topic for improved findability. 

How Customer Scout Can Help l Schema Markup

As beneficial as schema rich results are for auto dealerships, incorporating these strategies and techniques effectively can seem complicated. Our SEO experts at Customer Scout have extensive experience with this and other complex aspects of search engine optimization. We know how to maximize the benefits of these and other strategies for the user as well as for rankings. To inquire about our services, contact Customer Scout today.