Customer Scout SEO RECEIVES “HIGHEST RATED” DRIVINGSALES DEALER SATISFACTION AWARD

Ranked #1 in Dealer Satisfaction, Customer Scout Automotive SEO wins award in SEO Category.

Denver, Colorado – February 15, 2020​ – Customer Scout / Automotive SEO has received a “Highest Rated” SEO Award in the tenth annual DrivingSales​ ​Dealer Satisfaction Awards​, presented at a special event in conjunction with the 2020 National Automobile Dealers Association (NADA)  Convention & Expo. Customer Scout Automotive SEO received a top dealer satisfaction ranking in the SEO category, as determined by the thousands of auto dealers who are part of the DrivingSales.com​ community. 

Customer Scout SEO Driving Sales 2019 Award

“It is an honor to receive this prestigious award again from DrivingsSales.com. As the largest automotive social network in the world, it truly means a lot. We have our Dealers, DrivingSales, and the efforts of our employees to thank for this award. From all of us at Customer Scout Inc., we sincerely thank our Dealers and DrivingSales for this Highest Rated award.” ~ Sean Szymanski, CEO, Customer Scout, INC. 

Customer Scout SEO produces incredible results for our customers consistently because we take a comprehensive approach to developing each customer’s marketing campaign. This includes the successful and strategic use of local SEO strategies, content writing, business listings and other advanced techniques. Rather than develop a campaign and see how well it performs, we regularly review and analyze data so that we can make intelligent revisions right away. We represent our dealers exclusively against the competition in your market, for your brand. Contact us today to schedule a free demo and SEO Analysis.

“We congratulate Customer Scout, on receiving a ‘Highest Rated’ SEO Award,

an accolade we consider to be one of our industry’s most important because it comes directly from dealers,” said DrivingSales CEO and Founder Jared Hamilton. “In our tenth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and  informed decisions through thousands of peer reviews that lead them to outstanding service providers  such as Customer Scout Automotive SEO. We’re thrilled Customer Scout SEO has been recognized as  one of the best by the people to whom their services count the most: the dealer community.” 

The DrivingSales Dealer Satisfaction Awards

measure dealer satisfaction with vendor products and  services, and are based on cumulative ratings tallied and verified over the calendar year (January –  December) at DrivingSales.com​ ​Vendor Ratings​.  DrivingSales Vendor Ratings is the industry’s only  neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor  comparisons, and provides dealerships with important information from actual customers who have  hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming  from an actual dealership employee. 

Full award results are available online at http://events.drivingsales.com/dealer-satisfaction-awards/.  Award winners are showcased in the 2020 Spring issue of the DrivingSales Dealership Vendor Buyers Guide  which, in addition to being distributed at the 2020 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the  DrivingSales Dealership Vendor Buyers Guide, please visit:​ ​https://www.drivingsales.com/buyers-guide/​. 

About Customer Scout, Inc.

At Customer Scout SEO, we believe SEO results come from putting in the hard work and targeted efforts to outrank the competition and drive more quality traffic to your website. Everything we do is sent monthly on a detailed and transparent report, showing each SEO change and every new page, blog, and GMB post built that month. We make it a priority to meet with our dealers at least once a month to discuss their results, on-going strategy, and individual dealership needs and goals. Let us evaluate your dealership website’s SEO needs and contact us today for a free presentation.

About DrivingSales 

DrivingSales is a professional network serving the auto industry with dealer-driven news and information,  online training, and performance data, all to enable dealers to make critical business decisions at their  dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and  information they need to maximize their success.  Founded by a third-generation car dealer, and opened  up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in  the US and is active in several other countries around the globe.  To learn more about the DrivingSales  community, training or performance analytics visit​ ​DrivingSales.com​,​ ​DrivingSales.com/HCM​ and  DrivingSalesData .com 

Customer Scout Media Relations: 

John Parcha, demo@customerscout.com, 888-545-7660

DrivingSales Media Relations: 

Brinley Nielsen, DrivingSales brinley.nielsen@drivingsales.com 

New Google Changes in 2020

New Google Changes in 2020  - customer scout

New Google changes in 2020 Your car dealership relies on Google to drive traffic to your website. This directly feeds into leads, sales and market share. Google’s algorithms and features are complex, so it can take a while to understand how they work and to strategically use them in your favor. This search engine giant is at the top of its game partially because it continuously refines its features and algorithms with the user experience in mind. This can leave auto dealerships like yours scrambling to identify what those updates are and how they need to adjust their digital marketing efforts. Google has some exciting updates in store for 2020. 

Google Desktop Facelift in 2020

New Google Changes in 2020 - customer scout


For your target audience who uses Google Chrome as their browser, they will soon see a new browser interface. This new interface is directly linked to the “Material Design” user interface. The rollout is expected on September 2. Currently, the interface is being refined, and this means that you will need to continue monitoring related news so that you can adjust your efforts accordingly.

Popular Products on Google – 2020

When users search for various types of products, they will now see a scrolling list of popular products that meet the users’ needs. Currently, this does not pertain directly to cars. However, this may change at some point and must be monitored carefully by auto dealerships. In addition, automotive parts are included in these featured products. 

Budget Simulator for Google Ads

Are you using Google Ads for your digital marketing efforts, or have you been thinking about exploring this avenue? Google now has a budget simulator tool that enables you to maximize your marketing dollar. Through the simulator tool, you can estimate your return on investment for different ad levels and for various other changes to your campaign. 

Core Update – Google

For January 2020, Google has completed a core update. Through this update, all websites have been reassessed, and rankings have been updated. The refreshed results take into account all content that has been added since the last core update that took place several years ago. As a result, some websites may be ranked lower if more relevant content has been added since that time. 

New Google Changes in 2020 - customer scout

Utilizing the power of Google is essential for digital marketing success. If your car dealership is not actively monitoring these and other changes and maximizing them to your benefit, you could be falling behind the competition. Our Customer Scout SEO team specifically serves the automotive industry. We keep up with Google’s changes, and we have the expertise required to take your digital marketing campaign to the next level. Request a consultation with our team to learn more. 

Tips on Optimizing Website Images

Tips on optimizing website images. As you continue to look for legitimate and effective ways to boost your website’s search engine rankings, image optimization comes into the picture. All content on your website affects rankings to varying degrees, and this includes several aspects of each image embedded in your pages. A typical auto dealership’s website is image-heavy, which means that you can access considerable benefits through image optimization. How can you maximize your website’s image optimization? 

tips on optimizing website images

Define Your Website Goals


Image optimization provides three significant benefits, and these are all intertwined. When your website’s images are optimized, the pages will load faster. This improves the user experience and encourages the user to stay on your website and to browse through more of the pages. This directly impacts how relevant the search engines view your website. In addition, optimized text associated with the images can also elevate search engine rankings. There are numerous optimization methods available, and you may want to prioritize these methods based on your top goals. 

Create a Well-Rounded Plan – Website Images

tips on optimizing website images - customer scout


Consider the search queries that your target audience may use and how your images may be returned through these searches. This will guide your optimization efforts by enabling you to target specific keywords in captions, placement and more. You should always keep the big-picture goals in mind as you prepare and walk through your plan. 


This plan may include selecting high-quality images, but these images should have the right file size and image dimensions for fast loading. In addition, your plan should include a descriptive yet concise image description, image file name, optimized alt attributes and preferred file type. After focusing on these attributes for the primary image, turn your attention to optimization of the thumbnail image. 

Seek Professional Assistance


You can see that there is more than meets the eye when it comes to optimizing the images on your website. A car dealership’s website is image-heavy, and each image must be optimized fully for the best results. In addition, image optimization is only one of many strategies that must be effectively employed in order to boost search engine results and to maintain those desired results going forward. With this in mind, it makes sense to outsource this important task to professionals. 

At Customer Scout, our experienced team of SEO experts specializes in the auto industry. Because of our detailed knowledge of the industry, we understand what it takes to produce truly impressive results based on a tailored SEO plan. We are available to consult with you about optimization strategies for your website, so contact us today for an appointment.