When a business needs to get more eyes on their products and services online, they often turn to SEO or Search Engine Optimization. Sometimes this can be relatively easy to implement and the keywords and terms are simple to come up with and employ. However, SEO for car dealers can be much more complicated. Car dealerships sell many varieties of cars and services. The sheer amount of car manufacturers and maintenance/repair services makes SEO techniques for dealers much more complex than standard SEO in other industries.
If we were to look at some of the components of good SEO for car dealers, a natural place to start is local SEO. Local SEO is critical because people drive by car dealerships everyday and local customers make up the majority of a dealership’s revenue. Next, you’d want to make sure you are using the search engine’s best practices to get your dealership to the top of search results for certain words and phrases. After that, having quality content that includes the information and answers your customers are looking for is crucial. Then, you’ll want to optimize every element of your web presence. From your Facebook page to your Google My Business page, everything should include best practices and utilize the latest industry-standard SEO techniques. Finally, track and monitor your SEO results. This is something that needs constant attention paid to it so that it can be adjusted at will. At Customer Scout, our award-winning automotive SEO includes all aspects of this and we have the track record to prove it. Contact us today to build up your online presence and get customers on your lot.