Google Speed Update effect Slow Automotive Websites
You may be aware that Google and other search engines use a wide range of analytics to determine search engine rankings. More than that, search engines periodically update their analytical methods and data points in order to improve user experience. Up until now, Google has not taken load speeds on mobile devices into account. However, a Google Speed Update that was announced in January 2018 is now being implemented, and this change may have a more significant impact on smaller and local business websites, such as car dealer websites.
Analyzing Your Business’s Mobile Load Time l Automotive Website Info
How to Improve Speed for Slow Automotive Websites l for Google Updates
1. Focus on Images and Graphics
2. Eliminate Redirects
3. Improve Server Response Time
4. Focus on Above-the-Fold Content
5. Learn About Accelerated Mobile Pages
You can see that there are numerous strategies that you can take to address the Google Speed Update head-on. The first step to take is to analyze your website and to determine if slow speed is problematic and what the cause of slow speed is in your situation.