Google’s Page Experience Update Arrives in 2021

Google’s Page Experience Update Google announced changes to how their search algorithm evaluates and ranks webpages. This new approach—which is called the Google Page Experience and is based on Core Web Values—will analyze how users interact with your pages. The goal with the new approach is to assess user perception of the Web experience. Valuable […]

What is coming to Automotive SEO in 2021

Automotive SEO in 2021  Does your auto dealership rely heavily on online leads from search engines? Your dealership’s ability to stay at or close to the top of search engine results pages is vital to your bottom line. Google is the leading search engine by far, so any changes to its algorithms can impact your […]

How will Google BERT change automotive marketing

How will Google BERT change automotive search results Google announced BERT—Bidirectional Encoder Representation from Transformers. BERT is a change to the manner in which Google processes user search queries, and in the following, Customer Scout will look at how this new approach affects car dealers and other local businesses. What the Automotive industry needs to […]