The benefits of a thoughtful SEO campaign for auto dealers is tremendous. SEO, or search engine optimization, is imperative for businesses that want to rank high on search engine results when specific keywords or phrases are selected. With so many auto buyers shopping online for their next vehicle, auto dealerships that want to be successful with online marketing are overwhelmingly focusing their marketing attention on SEO techniques. Search engine optimization is not a static concept with fixed features and capabilities. Instead, it is constantly evolving. One of the primary goals of search engines is to make the user experience more beneficial and enjoyable. Many of the SEO trends in 2018 are focused on this goal. With a closer look at the latest SEO trends, you may be able to tweak your campaign through the services of Customer Scout so that you can enjoy even better results from your marketing campaign in the next year.
JSON Schema l Automotive SEO in 2018
Some webpages have a very slow loading speed. This can negatively impact the user’s experience when using a search engine. Google is one of several websites that have started analyzing loading speed and that either rewards or penalizes websites for their speed. One way to determine how well your loading speed ranks is to use the speed tool provided by Google. With this tool, websites are rated on a scale from zero to 100. If your score is 75 or lower, it could be penalized for speed. Many auto dealers struggle with this concept. After all, dealerships understandably need a website that is graphics heavy, and this can slow down your website’s load time. Because of how important this concept is, however, it makes sense to focus on increasing load times as much as possible. In fact, because many of your competitors may have webpages with slow load times and may now be aware that this is one of the hot concepts in SEO marketing, you may be able to maximize this benefit by being one of a handful of dealerships in your area to focus on loading speed.