What is the Future of Voice Search and SEO?
When it comes to the future of voice search and search engine optimization for auto dealers, the trends anticipate an impact of social networks on the positioning of results. To maximize the performance of our voice search and search engine optimization strategy, we will ask ourselves the following question with each new content piece we create: what are the targeted keywords? Remember, you should also ensure compliance with the standards set forth by Google.
These standards that have been published aim to promote web accessibility for all users. Also, remember that the first result position represents ten times more traffic than the tenth position and three times more than the third position. Internet users also use Google more in comparison with other engines, so think about your search engine strategies with that in mind, and how that will impact the marketing of auto dealers.
Here are some criteria that will allow you to optimize the quality of your website and improve its ranking with voice searches. Ask yourself, “What growth do I want to achieve?“ Also, by definition, SEO can be summed up in a few critical steps. Remember, if you really want to get the best results Customer Scout is there to help you with all your SEO needs.
By experience, it is generally in the second SEO stage, attracting an audience, that the results do not follow, negatively impacting the whole voice searches strategy. Also, an advantage of the approach of copying your rivals is time-saving: we rely on the keywords of the best competitors to define the semantic field of our article. Once you have identified your target keywords, you need to determine a search engine methodology to push target pages on those keywords. Customer Scout can also help you identify your keywords.
Remember, some keywords, the ones that are very often typed, have such a large amount of competition that it is often illusory to want to position ourselves effectively on these keywords from the start. On the other hand, by targeting the right keywords for the future, we give ourselves the means to reach the number of monthly visits we desire. Also, after publishing new content on your website (e.g., an article on your blog), you should usually relay it on social networks and other communication media.
Also, your site must be mobile friendly, and if this is not yet the case, you have a lot to lose from the risk of becoming invisible when someone looks at results on a smartphone. Remember, being mobile friendly will also allow you to get closer to your targets and create a larger audience on your website. Also, if your site is not optimized to reflect the reality of Google’s rules, and it does not offer a certain amount of information to the robots of the engine to allow them to refine the indexation of your contents and to link them to your geographical territory, it is highly likely that your site does not come out in the first results for a surfer.
And this may be on a theme where you may had a chance to appear in the top three. In fact, you may have to expand your skills to other areas to make sure you end up at the top of the results.
You should also be wary, on the other hand, as Google makes a lot of effort to refine its algorithm and penalize companies who buy unnatural links. Even if you are not listed on a web-based engine, you need to know that the results on Google (in particular) of a website can help you with your goals regarding your marketing strategy.
You should also keep your key phrases in a working document for writing content with the logic of semantic analysis and also for writing new topics for the positioning of unique keywords. Beyond the technical, here is a summary of other engine trends: a well-integrated video is a guarantee of success; video is a useful vector of traffic; you should use unique content with high added value; you should optimize your presence on social networks; local engine results remains a useful lever for growth; tweets are now indexed in Google; content remains a good ROI; and if you own a local business, make sure you use Google local.