Why Car Dealers NEED Automotive SEO
Why Car Dealers NEED Automotive SEO

Car dealer increase sales opportunities via SEO

Car dealers have traditionally relied on energetic and engaging spokespeople on TV or radio spots, exciting newspaper ads that encouraged auto buyers to take advantage of huge savings and other similar efforts. While these marketing efforts may still be partially effective with some niche target audiences, the reality is that consumers are overwhelmingly using the Internet to research makes and models online before making a purchase. Regardless of the level of your marketing budget, you understandably need to maximize the benefit of each marketing dollar that you spend. Customer Scout offers award winning services in the area of digital marketing, and our efforts are specifically focused on helping car dealers increase leads and sales numbers through online marketing efforts.

Why Car Dealers Need to Use Local SEO Practices

SEO, or search engine optimization, has been a marketing buzz word for years, but many car dealerships have not taken substantial steps to improve their on and off site marketing efforts so that they strategically take advantage of the benefits that this type of marketing strategy can provide. Today’s consumers are savvy, and they have information about your vehicles, your dealership and the competition available at their fingertips. For example, if they want to determine which dealership has the best sticker price for a Dodge Ram 1500, a quick Internet search on their smartphone will give them the answer that they seek. Today’s car buyers no longer need to physically stop by your dealership to get the information that they need to make a buying decision.

Because so much of the sales process today takes place long before a potential buyer walks into your dealership, you need use the Internet as the truly effective sales tool that it can be. When your customers search for information about a specific model that you offer, will your dealership’s content be included in the top few search engine results? More than that, if your customers search for vehicles with great safety ratings, that have a third row of seating or that have other features, where will your online content rank in the results? The bottom line is that you need to have a strong online presence and make full use of automotive search engine optimization strategies if you want to remain competitive in the marketplace. With a closer look at how our award winning services for local SEO can set your dealership apart from the competition, you may be ready to update your entire marketing strategy.

How Our Localized Autotmotive (SEO) Search Engine Optimization Strategies Work

At Customer Scout, our skilled marketing team focuses solely on automotive SEO. We understand who your buyers are, what motivates them and how to get them to act in a desired way because we only offer marketing services for the automotive industry. More than that, we know how to use local SEO efforts on and off site to produce results. One strategy that we use is geo fencing. Geo fencing is a special type of localized dealer targeting strategy that reaches out to consumers who are within a certain distance around your dealership. Through geo fencing, you can rest assured that your localized customers are hearing your marketing messages.


This is only one of our many award winning services that we offer for automotive SEO. For example, we use both on and off site approaches to generate powerful results for our valued clients. With a targeted and comprehensive campaign, we will use SEO strategies with social media marketing, blog posts, online content on your dealer website and more. Remember that it is not enough to simply use automotive SEO to blast out keywords and phrases into cyberspace. All of the content on your website and in off-site locations should be informative and beneficial to your potential customers in some way, and we understand all of the strategies and techniques necessary to help you enjoy increased leads from online traffic.

Sell Customers on Your Cars and Your Dealership l Automotive SEO Marketing

Some dealerships that attempt to complete an SEO campaign on their own spend too much time and effort trying to sell the benefits of their models to potential customers. However, while this may help to convince some shoppers to buy a specific model that you offer, it does little to encourage them to buy a car from your dealership or even from stopping in to take a test drive. There may be multiple dealerships in your area, and some customers use the Internet to shop online for the best price. Some even order a car online without visiting a dealership at all.In order to create effective online marketing, an emphasis on content that focuses as much on dealer targeting as it does on vehicles is necessary. Dealers must use carefully crafted content that sells the cars and the dealership at the same time. This includes content on social media platforms, off-site locations and the dealership’s own website.

One Dealer One Market One Brand

Before you reach out to us for assistance with your localized search engine optimization efforts, such as dealer targeting and geo-focused marketing, you understandably want to ensure that you will have a competitive edge over other dealerships by using our services. We follow the philosophy of One Dealer One Market One Brand. With our One Dealer One Market One Brand approach, you can rest assured that our services will be exclusively offered only to your dealership in your local market.At Customer Scout, our highly-experienced marketing professionals understand how important digital marketing is for the automotive industry. More than that, we understand who your customers are, what they want and how they use the Internet throughout the sales process. If you are not using digital marketing effectively, you could be missing out on the opportunity to take your sales numbers to the next level. Contact us today to learn more about how our digital marketing services and how our exclusivity promise can benefit your dealership.

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