Today’s automotive customers heavily use the Internet to research makes and models before making a buying decision. They likewise research automotive service centers, learn about a specific dealership’s reputation and take other specific steps before deciding which dealership to visit. Because so much of your customers’ preliminary decision-making processes is based on online research, your dealership must be highly visible to them. Auto dealership SEO is increasingly crucial to a successful marketing campaign. If you are struggling to generate superior results from search engine optimization campaigns, consider how these automotive SEO tips can help you to turn things around.
Choose Geo-Specific Keywords l Auto dealership Optimization
One of the reasons why some car dealerships fail to generate superior SEO results is because they are not using local SEO practices. Your customers are specifically looking for a specific type of vehicle or service in their area. Therefore, they will usually add a geo-specific word in their online query. One of the most important tips that you can follow for excellent automotive SEO results is to use multiple geo-specific keywords. Most dealerships serve more than one city. Your dealership may serve a major metropolitan area that is comprised of dozens of smaller and larger suburbs. An effective SEO campaign for a car dealership will target many of these specific areas.
Think Like a Customer – Digital SEO
As you explore automotive SEO tips, it is also important to put yourself in a customer’s shoes. Do your customers typically query a specific make and model immediately? As an alternative, do they initially begin by searching for specific features or qualities? These may include a safe family car, a luxury SUV with three rows of seating and more. Customers may compare your models against other seemingly similar models. Ensure that your online content covers all of these and other relevant topics. This content should be optimized with your selected geo-specific keywords.
Use Google My Business – Tips
Google My Business is an essential tool for automotive SEO, but you may not be using it properly. One of the most important first steps to take with Google My Business is to ensure that your address and all contact information listed is correct. You can then add photos, an optimized description about your dealership and other features to customize it and to drive traffic to your website and to your dealership.
Keep It Current – Automotive Marketing
An effective automotive SEO campaign involves more than selecting the right keywords and placing them on your website. Search engines look for relevancy as well as the age of the content. Static content on your website understandably will not update frequently, but you may have a blog and other features that can and should be updated regularly. In addition to keeping content on your website fresh, these are great ways to add relevant and meaningful content that is truly helpful to your customers.
Be an Authority l SEO Tips
Another important tip to follow for an effective local SEO campaign is to establish yourself as an authority. This involves branching out beyond your website and increasing your prevalence online and in your community. For example, when you maximize the use of social media marketing, you can drive traffic to your website, improve results from search engine optimization and be recognized as a true leader in your community.
Customer Scout SEO services are available to help you maximize your online marketing results. Following these and other tips can be challenging for dealerships, but these are essential to produce the results that you desire. When you use Customer Scout SEO services, you can focus your attention on running your business and serving your customers while we plan and execute a productive SEO marketing campaign.