As is the case with many other types of businesses, car dealerships often spend a tremendous amount of time and money creating exceptional websites. A website can be an effective sales and lead generation tool, but this is only true if your target audience visits your website. If you consider how you use the Internet personally, you may recall conducting a search and finding the information that you are searching for on the results page. You do not even need to click on one of the links to the search results to get the answer that you are looking for. This is a problem that is easy to overlook, but it must be addressed head-on if you want your auto dealership’s website to be the truly effective sales and marketing tool that it should be.
Understanding Schema Markup | Customer Scout
The underlying principle that creates this effect is schema markup, which may also be called structured data. It describes how search engines determine what your website is about. You can take advantage of structured data and use it effectively, but you must first determine what your website is about. Then, you must define your definition and enter that definition into your website using a special code. The good news is that there are dozens of tools available to help you to write this code, so you do not need to know code yourself. However, a simpler and more effective option is to allow our team at Customer Scout to update your website.
Learning How Schema Impacts Car Dealerships
Schema markup may seem like it works against your business and your goal of driving traffic to your website, but it actually may be used in your favor. Consider that schema impacts local business listings. When someone searches for a relevant term, structured data may result in your local business listing pop up. Those who are searching for your dealership or for any dealership in the area may simply want to find your business address or phone number to contact you directly, or they may need to locate your business address so that they can stop by. While they may not actually visit your dealership’s website, they may still contact you in another way. Of course, the challenge lies in getting your business’s listing included in the search results for relevant keywords and phrases.
Finding a Way to Address This Challenge
If schema sounds like a complicated concept to you, rest assured that our automotive SEO company is available to help you maximize the benefit associated with it. Structured data is increasingly prevalent and is heavily used by top search engines. Research has shown that it actually can provide businesses with even more targeted traffic than regular search queries may. Therefore, structured data should actually be viewed as an excellent tool that could help you to attract more leads and generate more sales. Of course, many search engine users want to visit the websites of car dealerships to learn about sales and to search for inventory. Structured data can be viewed as a way to appeal to different types of search engine users.
Customer Scout is a reputable, award-winning automotive SEO company. Structured data is a concept that is unfamiliar to many dealerships. They do not know how this concept can work for them or against them in different ways. However, our automotive SEO team has profound experience with structured data, and we are your preferred online marketing firm to turn to. Our skilled team can expertly create a complete online marketing company that takes into account effective search engine practices, structured data marketing techniques and more. If you are ready to learn more about what structured data is and how we can help you to maximize its benefit, contact Customer Scout today.