The Future of Automotive SEO in 2019
Online marketing is essential for the success of car dealerships like yours, and in fact, it is increasingly vital. Automotive consumers generally explore different makes and models online before deciding which vehicles to test drive. Likewise, they may use online research to determine which dealerships to visit and even how much they should pay for their next vehicle. SEO, or search engine optimization, is a critical element to a successful online marketing campaign for today’s dealerships. However, automotive SEO is constantly evolving. Even if you love current marketing results, you must regularly update and improve your strategy and efforts. Your dealership’s marketing campaign needs to be at the forefront of change so that your company is a true leader rather than a follower who is lagging behind. With this in mind, you may be wondering what search engine optimization changes are in store for 2019.
The way users conduct searches has evolved dramatically over the years, and the next change in this area may be through voice recognition searches. Voice commands have been available on smartphones for years, but the technology is increasingly being used by consumers. In addition, voice recognition is now available in new vehicles, through home devices like Alexa products and more. To adapt to this change, you need to consider how targeted keywords may be adjusted based on differences between typed and verbal queries.
The Impact of Amazon in 2019
When you look at changes in automotive SEO in 2019 going forward, understand that Amazon may play a critical role. Google continues to be the top search engine, but the majority of product-related searches now are completed through Amazon. Right now, Amazon does not currently link to specific makes and models, but it can connect shoppers to accessories, parts and even vehicle-related merchandise like t-shirts and hats. As the new year unfolds, the impact of Amazon on automotive SEO should be monitored so that you can quickly adjust to changes in this year as needed.
AI Used for Keyword Research – 2019 SEO Automotive Trend
Artificial intelligence technology is rapidly evolving, and it may play a role in search engine optimization marketing within the next few years. Consider that search engines could begin connecting users’ demographic details and searches with relevant details on your own website for rankings. This means that you may need to have a clear idea of who your target audience is in relation to their other non-automotive searches. Non-automotive factors may become more relevant in onsite and off-site content, and you will need to incorporate some of these ideas into your content.
Intuition and Interpretive Meaning l SEO Impact Automotive
A similar concept may be search engines that interpret your meaning and that provide intuitive results. For example, a search for “safest cars in 2019” may yield information about safety test results, safety features, child safety seats, highway accident statistics and more. Essentially, rather than taking searches for face value, search engines may analyze a user’s search history and other Internet usage to interpret your true meaning and to provide the user with relevant and helpful information.
What This Means for Your Auto Dealership – SEO
With so many potential changes that could affect your online marketing campaign in the near future, you must keep tabs on each of these and other potential developments. More than that, you must know how to properly maximize the benefits of these developments if the time comes to do so. Some of these potential trends have the ability to cause major upheaval to many dealerships’ marketing plans, so adjustments may be essential. Many dealerships may not be aware of these significant pending changes or how to properly use them strategically and advantageously. This means that your dealership could be positioned to benefit dramatically if you are prepared to make rapid, thoughtful changes.
You can see that car dealerships must stay ahead of these SEO trends in the new year in order to continue to maximize the benefits from an online marketing campaign. These are anticipated trends that may or may not come to fruition in 2019 or at all. Because online marketing strategies as well as search engine algorithms rapidly change and evolve, it is important to have a skilled online marketing firm in your corner. Customer Scout specializes in SEO and online marketing services specifically for car dealerships. Rest assured that our experienced marketing team is keeping tabs on industry changes and will know precisely how to reposition your marketing campaign quickly when the time comes to do so. If you are interested in improving your existing campaign or preparing for what the new year holds, now is the perfect time to request a consultation with the online marketing team at Customer Scout.