New Google Changes in 2020

New Google changes in 2020 Your car dealership relies on Google to drive traffic to your website. This directly feeds into leads, sales and market share. Google’s algorithms and features are complex, so it can take a while to understand how they work and to strategically use them in your favor. This search engine giant is at the top of its game partially because it continuously refines its features and algorithms with the user experience in mind. This can leave auto dealerships like yours scrambling to identify what those updates are and how they need to adjust their digital marketing efforts. Google has some exciting updates in store for 2020. 

Google Desktop Facelift in 2020

For your target audience who uses Google Chrome as their browser, they will soon see a new browser interface. This new interface is directly linked to the “Material Design” user interface. The rollout is expected on September 2. Currently, the interface is being refined, and this means that you will need to continue monitoring related news so that you can adjust your efforts accordingly.

Popular Products on Google – 2020

When users search for various types of products, they will now see a scrolling list of popular products that meet the users’ needs. Currently, this does not pertain directly to cars. However, this may change at some point and must be monitored carefully by auto dealerships. In addition, automotive parts are included in these featured products. 

Budget Simulator for Google Ads

Are you using Google Ads for your digital marketing efforts, or have you been thinking about exploring this avenue? Google now has a budget simulator tool that enables you to maximize your marketing dollar. Through the simulator tool, you can estimate your return on investment for different ad levels and for various other changes to your campaign. 

Core Update – Google

For January 2020, Google has completed a core update. Through this update, all websites have been reassessed, and rankings have been updated. The refreshed results take into account all content that has been added since the last core update that took place several years ago. As a result, some websites may be ranked lower if more relevant content has been added since that time. 

Utilizing the power of Google is essential for digital marketing success. If your car dealership is not actively monitoring these and other changes and maximizing them to your benefit, you could be falling behind the competition. Our Customer Scout SEO team specifically serves the automotive industry. We keep up with Google’s changes, and we have the expertise required to take your digital marketing campaign to the next level. Request a consultation with our team to learn more. 

Tips on Optimizing Website Images

Tips on optimizing website images. As you continue to look for legitimate and effective ways to boost your website’s search engine rankings, image optimization comes into the picture. All content on your website affects rankings to varying degrees, and this includes several aspects of each image embedded in your pages. A typical auto dealership’s website is image-heavy, which means that you can access considerable benefits through image optimization. How can you maximize your website’s image optimization? 

Define Your Website Goals

Image optimization provides three significant benefits, and these are all intertwined. When your website’s images are optimized, the pages will load faster. This improves the user experience and encourages the user to stay on your website and to browse through more of the pages. This directly impacts how relevant the search engines view your website. In addition, optimized text associated with the images can also elevate search engine rankings. There are numerous optimization methods available, and you may want to prioritize these methods based on your top goals. 

Create a Well-Rounded Plan – Website Images

Consider the search queries that your target audience may use and how your images may be returned through these searches. This will guide your optimization efforts by enabling you to target specific keywords in captions, placement and more. You should always keep the big-picture goals in mind as you prepare and walk through your plan. 

This plan may include selecting high-quality images, but these images should have the right file size and image dimensions for fast loading. In addition, your plan should include a descriptive yet concise image description, image file name, optimized alt attributes and preferred file type. After focusing on these attributes for the primary image, turn your attention to optimization of the thumbnail image. 

Seek Professional Assistance

You can see that there is more than meets the eye when it comes to optimizing the images on your website. A car dealership’s website is image-heavy, and each image must be optimized fully for the best results. In addition, image optimization is only one of many strategies that must be effectively employed in order to boost search engine results and to maintain those desired results going forward. With this in mind, it makes sense to outsource this important task to professionals. 

At Customer Scout, our experienced team of SEO experts specializes in the auto industry. Because of our detailed knowledge of the industry, we understand what it takes to produce truly impressive results based on a tailored SEO plan. We are available to consult with you about optimization strategies for your website, so contact us today for an appointment. 

Denver SEO Company

Customer Scout is an award winning SEO company based out of Denver, Colorado.

Online marketing plays a crucial role in dealership sales and overall success today. While you may have assumed that your dealership has been taking reasonable steps to produce great results from your online marketing campaign, you may not be doing enough to generate the excellent sales numbers that you want to see. At Customer Scout, we specialize in auto industry SEO services, and we can assure you that our digital marketing experts in Denver can deliver the results that your business needs to see. 

Why You Need the Professional Services of a Denver SEO Company

Your website plays an increasingly important role in your marketing campaign, and it can only be effective when targeted traffic arrives at your landing pages and sees the quality content that they are looking for. Are your potential customers able to easily and quickly locate your website? With numerous auto dealerships targeting customers in Denver Colorado and surrounding areas, you need to ensure that your website is listed above the competition’s websites in search results. 

Search engines are using increasingly complicated algorithms to determine rankings. At the same time, device technology and user behaviors are changing, and these changes also affect search results. Keeping up with all of these changes while staying ahead of the competition is challenging, and this is an area where you cannot afford to fall behind. 

We are your local Denver SEO Company specializing in the Automotive Industry. At Customer Scout, we are a Denver SEO company that specializes in gaining car dealerships market share online for new, used, service, parts, finance areas of review. Many other digital marketing companies offer their services to a wide range of businesses, and they lack the industry-specific specialization that is need to take your marketing results to the next level. Our team understands the nature of the auto industry and is in touch with consumer needs and behaviors, market trends and more. With our in-depth knowledge of the automotive industry, we can create and execute a targeted, effective campaign that brings more leads to your website. 

We Make to Your Online Marketing Results from Denver CO

As one SEO company out of many serving the local area and beyond, we work diligently to provide each client with personalized attention. We take into account the unique traits of each brand as we produce focused, SEO-rich content on-site and off-site. We also take a well-rounded approach to connect with more local consumers through a geo-focused campaign. Our efforts extend to Google My Business, video marketing, social media, business listings and more. We continuously stay on top of SEO and auto industry trends so that we can maintain the high rankings and heavy traffic that we initially produce for our customers. 

Request a Consultation with Our SEO Experts Today

Customer Scout is the award-winning Denver SEO company that you want working on your digital marketing campaign. Contact us today to request a private consultation so that you can learn more about what we will do for your dealership.