Tips on Optimizing Website Images

Tips on optimizing website images. As you continue to look for legitimate and effective ways to boost your website’s search engine rankings, image optimization comes into the picture. All content on your website affects rankings to varying degrees, and this includes several aspects of each image embedded in your pages. A typical auto dealership’s website is image-heavy, which means that you can access considerable benefits through image optimization. How can you maximize your website’s image optimization? 

tips on optimizing website images

Define Your Website Goals

Image optimization provides three significant benefits, and these are all intertwined. When your website’s images are optimized, the pages will load faster. This improves the user experience and encourages the user to stay on your website and to browse through more of the pages. This directly impacts how relevant the search engines view your website. In addition, optimized text associated with the images can also elevate search engine rankings. There are numerous optimization methods available, and you may want to prioritize these methods based on your top goals. 

Create a Well-Rounded Plan – Website Images

tips on optimizing website images - customer scout

Consider the search queries that your target audience may use and how your images may be returned through these searches. This will guide your optimization efforts by enabling you to target specific keywords in captions, placement and more. You should always keep the big-picture goals in mind as you prepare and walk through your plan. 

This plan may include selecting high-quality images, but these images should have the right file size and image dimensions for fast loading. In addition, your plan should include a descriptive yet concise image description, image file name, optimized alt attributes and preferred file type. After focusing on these attributes for the primary image, turn your attention to optimization of the thumbnail image. 

Seek Professional Assistance

You can see that there is more than meets the eye when it comes to optimizing the images on your website. A car dealership’s website is image-heavy, and each image must be optimized fully for the best results. In addition, image optimization is only one of many strategies that must be effectively employed in order to boost search engine results and to maintain those desired results going forward. With this in mind, it makes sense to outsource this important task to professionals. 

At Customer Scout, our experienced team of SEO experts specializes in the auto industry. Because of our detailed knowledge of the industry, we understand what it takes to produce truly impressive results based on a tailored SEO plan. We are available to consult with you about optimization strategies for your website, so contact us today for an appointment. 

Denver SEO Company

Customer Scout is an award winning SEO company based out of Denver, Colorado.

Online marketing plays a crucial role in dealership sales and overall success today. While you may have assumed that your dealership has been taking reasonable steps to produce great results from your online marketing campaign, you may not be doing enough to generate the excellent sales numbers that you want to see. At Customer Scout, we specialize in auto industry SEO services, and we can assure you that our digital marketing experts in Denver can deliver the results that your business needs to see. 

Why You Need the Professional Services of a Denver SEO Company

Your website plays an increasingly important role in your marketing campaign, and it can only be effective when targeted traffic arrives at your landing pages and sees the quality content that they are looking for. Are your potential customers able to easily and quickly locate your website? With numerous auto dealerships targeting customers in Denver Colorado and surrounding areas, you need to ensure that your website is listed above the competition’s websites in search results. 

Search engines are using increasingly complicated algorithms to determine rankings. At the same time, device technology and user behaviors are changing, and these changes also affect search results. Keeping up with all of these changes while staying ahead of the competition is challenging, and this is an area where you cannot afford to fall behind. 

We are your local Denver SEO Company specializing in the Automotive Industry. At Customer Scout, we are a Denver SEO company that specializes in gaining car dealerships market share online for new, used, service, parts, finance areas of review. Many other digital marketing companies offer their services to a wide range of businesses, and they lack the industry-specific specialization that is need to take your marketing results to the next level. Our team understands the nature of the auto industry and is in touch with consumer needs and behaviors, market trends and more. With our in-depth knowledge of the automotive industry, we can create and execute a targeted, effective campaign that brings more leads to your website. 

We Make to Your Online Marketing Results from Denver CO

As one SEO company out of many serving the local area and beyond, we work diligently to provide each client with personalized attention. We take into account the unique traits of each brand as we produce focused, SEO-rich content on-site and off-site. We also take a well-rounded approach to connect with more local consumers through a geo-focused campaign. Our efforts extend to Google My Business, video marketing, social media, business listings and more. We continuously stay on top of SEO and auto industry trends so that we can maintain the high rankings and heavy traffic that we initially produce for our customers. 

Request a Consultation with Our SEO Experts Today

Customer Scout is the award-winning Denver SEO company that you want working on your digital marketing campaign. Contact us today to request a private consultation so that you can learn more about what we will do for your dealership. 

What are the SEO trends in 2020 for the automotive industry?

Digital marketing continues to be essential for auto dealerships in 2020.

One of the foundations for an effective online marketing campaign is search engine optimization. Search engine optimization strategies continue to evolve rapidly, so your car dealership needs to be aware of the latest SEO trends for 2020 to stay ahead of the competition. 

A Focus on Latent Semantic Indexing in 2020

For many years, SEO was focused heavily on the selection and proper incorporation of effective keywords. Going forward, there is a shift away from specific keywords and toward latent semantic indexing. Latent semantic indexing, or LSI, refers to the meaning of individual words that are connected together. Search engines are increasingly intelligent, and their algorithms are now designed to look for the meaning behind a search rather than to focus simply on a set of specific keywords. 

Data-Driven Attribution for 2020

Auto industry consumers rely on online research to identify the make and model that they want to buy, to compare standard and optional features and even to select a dealership to visit for a test drive. The typical user research process is lengthy and includes several prongs. Your dealership needs to be visible online across all stages of the user’s research process. While previous SEO data research and marketing was based on the last click that the user made until recently, data-driven attribution is now relevant. Dealerships must take into account user data and analytics across the spectrum of the user experience to elevate online marketing results. 

What are the SEO trends in 2020 for the automotive industry
What are the SEO trends in 2020 for the automotive industry?

Localized Searches in the Automotive Industry l SEO

Online searches in Google that contain the phrase “near me” or a close variant have increased significantly in the last few years. This holds true in the auto industry specifically as local consumers want to narrow down their search so that the results are more relevant to them. However, many mobile users understand that their smartphone takes into account their geographic location when they conduct online searches, so they now do not always include this phrase for mobile searches. SEO trends also increasingly include variations like “open now near me” to refine results based on hours of operation. Google pulls this information off of a business’s Google My Business Listing, so the importance of updating information in this listing is elevated going forward. 

A Rise in Video Marketing

Many industries have heavily utilized videos in their digital marketing campaigns, and videos are increasingly used in the automotive industry now. Google analysis reveals that 75 percent of auto shoppers utilized YouTube videos as part of their research process. Video is generally an effective communication method that conveys facts, sentiment and branding with great impact. While TV ads were once common in the auto industry, online videos have a more direct reach to consumers who are actively looking for a new vehicle. 

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Customer Scout stays ahead of the SEO trends, and we specifically focus our attention on our clients in the auto industry. If you are ready to see an improvement in focused traffic to your website in 2020, now is the time to connect with our team at Customer Scout.