Automotive SEO Tips

Automotive SEO Tips

Automotive SEO Tips Customer Scout

Today’s automotive customers heavily use the Internet to research makes and models before making a buying decision. They likewise research automotive service centers, learn about a specific dealership’s reputation and take other specific steps before deciding which dealership to visit. Because so much of your customers’ preliminary decision-making processes is based on online research, your dealership must be highly visible to them. Auto dealership SEO is increasingly crucial to a successful marketing campaign. If you are struggling to generate superior results from search engine optimization campaigns, consider how these automotive SEO tips can help you to turn things around.

Choose Geo-Specific Keywords l Auto dealership Optimization
One of the reasons why some car dealerships fail to generate superior SEO results is because they are not using local SEO practices. Your customers are specifically looking for a specific type of vehicle or service in their area. Therefore, they will usually add a geo-specific word in their online query. One of the most important tips that you can follow for excellent automotive SEO results is to use multiple geo-specific keywords. Most dealerships serve more than one city. Your dealership may serve a major metropolitan area that is comprised of dozens of smaller and larger suburbs. An effective SEO campaign for a car dealership will target many of these specific areas.

Think Like a Customer – Digital SEO
As you explore automotive SEO tips, it is also important to put yourself in a customer’s shoes. Do your customers typically query a specific make and model immediately? As an alternative, do they initially begin by searching for specific features or qualities? These may include a safe family car, a luxury SUV with three rows of seating and more. Customers may compare your models against other seemingly similar models. Ensure that your online content covers all of these and other relevant topics. This content should be optimized with your selected geo-specific keywords.

Use Google My Business – Tips
Google My Business is an essential tool for automotive SEO, but you may not be using it properly. One of the most important first steps to take with Google My Business is to ensure that your address and all contact information listed is correct. You can then add photos, an optimized description about your dealership and other features to customize it and to drive traffic to your website and to your dealership.

Keep It Current – Automotive Marketing
An effective automotive SEO campaign involves more than selecting the right keywords and placing them on your website. Search engines look for relevancy as well as the age of the content. Static content on your website understandably will not update frequently, but you may have a blog and other features that can and should be updated regularly. In addition to keeping content on your website fresh, these are great ways to add relevant and meaningful content that is truly helpful to your customers.

Be an Authority l SEO Tips
Another important tip to follow for an effective local SEO campaign is to establish yourself as an authority. This involves branching out beyond your website and increasing your prevalence online and in your community. For example, when you maximize the use of social media marketing, you can drive traffic to your website, improve results from search engine optimization and be recognized as a true leader in your community.

Customer Scout SEO services are available to help you maximize your online marketing results. Following these and other tips can be challenging for dealerships, but these are essential to produce the results that you desire. When you use Customer Scout SEO services, you can focus your attention on running your business and serving your customers while we plan and execute a productive SEO marketing campaign.

Google My Business Tips for Auto Dealers

Google My Business Tips for Auto Dealers

Your car dealership’s online presence is promoted and located through its Google My Business listing. This is a listing that enhances SEO, provides potential customers with easy access to photos and customer reviews and more. Google provides businesses with the ability to manage content on their listing, but this may be easier said than done in some instances. Recently, Google has taken bold steps to make it easier for local businesses like yours to maximize the benefits of Google My Business listings.

An Improved Community Platform | Google My Business

Through Google’s ongoing effort to improve its services, the Google My Business Community has transformed into the Google My Business Help Community. This is more than a name change. Google has enabled users to help other users through a revised platform. The revised platform has been created entirely by Google and is an integration of the previous help and community help support platforms. By taking advantage of all that the new platform offers, you may save time and avoid unnecessary stress as you work toward creating the most productive online listing possible.

How to Use the New Platform | GMB Car Dealer Listings

Many other users may have had similar questions and concerns as you currently have. Therefore, a good starting point is to use the search feature offered on the new Google My Business Help Community platform. The information you seek may be readily available to you through a search so that you can address your problem quickly and move on with your day. In addition to finding quick answers from other users, you may also gain strategic advice about how to navigate the support wizard. Consider that the support wizard asks a series of questions and routes your inquiry according to your answers. Through other users’ advice, you may learn how to answer these questions strategically to get the prompt assistance that you truly need.

Using the Support Community | Google Tips

Your auto dealership’s online success is heavily influenced by Google My Business, so you understandably cannot afford to have confusion or problems. After searching for a solution, you may still need help, and the perfect place to turn to is the support community. The community platform provides you with direct access to Product Experts and other users. You simply use the platform to connect with others about your problem. The community is home to numerous helpful individuals who are eager to assist you. Even the most frustrating or complex issues with your Google My Business listing could easily be resolved by reaching out to the support community.

Other Updates to the Google My Business Help Community

Several other notable updates are also available through the revised platform that could assist with your development and maintenance of a Google My Business Listing. For example, the new Trending Issues feature integrates threads related to a popular topic for enhanced visibility. Another exciting update is the improved mobile-friendly design of the entire platform. You can now obtain information and assistance through your mobile device as easily as you would from your laptop. A new rich text editor is now available that assists with formatting text, adding attachments and more.

Several updates have made it easier for you to locate information through the community help platform. For example, you can now subscribe to updates for specific threads that you created or are following. The powerful search and filter tools have been updated so that you can more easily find what you need. One filter includes a format preference, such as iOS, web or Android formats. You can even upvote the responses that you receive from your questions or searches to help other users.

Maximizing the benefit of your auto dealership’s Google My Business listing is essential. However, between crafting an SEO-rich company description, keeping up with Google’s periodic updates and more, it may seem time-consuming and confusing to attempt this on your own. At Customer Scout, we specialize in online marketing for auto dealerships like yours. We can manage your Google My Business listing effectively now and in the future as Google continues to update its features. To learn more about our services for car dealerships, contact us today.

How Google Assistant Works with your Car Dealership

How Google Assistant Phone Calls Work

Google is among the most prolific tech firms in the world, and its services have changed the way many people live in countless ways. Its services likewise affect the way your business operates and how your customers interact with you. One of the more innovative services available is through Google Assistant. Understanding what to expect from Google Assistant in your auto dealership’s daily operations and how to maximize the benefits it offers are essential.

How Google Assistant Works with your Car Dealership

Google has evolved past the point of being a popular search engine. It now provides interactive services to its users. Google Assistant specifically can be used by your customers to check your business location and operational hours. Customers can also contact your car dealership directly through Google Assistant, such as to make an appointment with the service or sales departments. Because Google Assistant is a convenience to your customers that is free to use, you may see more widespread use of this service going forward. Understand that Google Assistant makes it more convenient for your customers to reach you, so their use of this service-oriented technology works in your car dealership’s favor.

What to Do When Google Assistant Calls Your Dealership

When a customer asks Google Assistant to contact your auto dealership, an appointment may be scheduled through an online booking partner if you have set this up. Otherwise, Google Assistant will call your dealership directly. Through automated technology, an appointment will be requested per the customer’s specifications. Your staff member may identify legitimate Google Assistant calls from two phone numbers. While your staff member will be interacting with an automated system on a recorded call, Google Assistant uses advanced technology to make the interaction as natural as possible. In some cases, however, your auto dealership may be contacted by a live professional.

How Your Auto Dealership Can Maximize the Benefits
Because Google Assistant provides a direct service to your customers and may become increasingly prevalent, educating your staff members about its use is a beneficial starting point. However, you can opt out by adjusting the settings in your Google My Business profile. If the service remains enabled, ensure that all information listed in your profile is accurate, including your business name, address, phone number and hours of operation. Google Assistant is programmed to only contact your business during operational hours.

To remain successful and competitive going forward, your car dealership must embrace technology and maximize its use intelligently. With the anticipation that Google Assistant will increase in popularity, now is the time to update your Google My Business profile and educate your staff about its use.