Hi, my name is Randy Martin from Melloy Dodge in Albuquerque, New Mexico. Just like any dealership across the country, we’re always looking for ways to save money on advertising, and of course, grow profits. Back in March of 2018 we partnered up with Customer Scout in order to reduce our pay-per-click campaign. Just like any other dealer out there, we were paying way too much. Since then, our organic traffic has grown over sixty-six percent, and our ads spent for pay-per-click is a third of what it used to be.
New Google My Business Features that will help Auto dealers
Auto dealerships must take advantage of every reasonable opportunity to connect with their target audience and to improve their visibility. With so many automotive customers researching models, comparing dealerships and more through the Internet, the importance of your dealership’s Google My Business listing cannot be overstated. Recently, Google My Business unveiled several new features that provide local businesses like yours with substantial benefits.
New Options to Manage Photos l Google My Business listing
The photos associated with your Google My Business profile directly affect branding, so you understandably need to manage those photos well. Google My Business now provides you with thoughtful features to manage your profiles effectively. This begins with your new ability to select a profile cover photo. Previously, Google made the selection for you.
Another important photo management update is increased prominence of images containing the business’s logo. Google will automatically select images that include your dealership’s phone number, hours of operation and other core data. Selected images will be prominently placed in the upper-right portion of your profile.
The last photo management update that could benefit your auto dealership is increased prominence of photos that the business uploads. These images will also be loaded to the profile faster. Looking forward, you can expect the ability to add captions to your photos soon.
Many local businesses were excited by the Google My Business “Follow” feature that has been available for several months now. However, many users continue to read Google posts more frequently than they use the “Follow” feature. One way to make better use of the “Follow” feature is by promoting special offers for new followers. These offers may be dispatched automatically to new followers based on information saved in your associated Offers folder. By incentivizing the “Follow” feature, you may improve the results that you generate from Google My Business overall.
Promote Your Business’s Offline Material l Customer Scout
Your dealership’s ability to connect online reviews, social media posts and other content is critical, and Google My Business has made this easier to do. Through a new affiliated website, stickers, posters and other content is automatically created based on information already on your Google My Business profile. This saves you time and energy with cross-platform marketing while eliminating the need to have advanced design skills.
Extend Your Reach with SERP Updates l Digital Marketing for Auto Dealerships
Google My Business now generates “Local Favorites” for users. This is a list of the top 5 percent of business listings in a specific industry or category. If your auto dealership ranks in a coveted spot on this list, your profile will receive special badges. Many users look for badges, such as a “Google Guarantee” or a star-based review. You must work organically to obtain this honor, which makes it more meaningful for users and more challenging for auto dealerships to obtain.
Google My Businesscontinues to evolve. In the process, it provides even more benefits to local businesses, such as your car dealership. You must stay informed about the updates so that you can be one of the first to maximize their benefits. At Customer Scout, our online marketing experts work diligently to ensure that our clients are at the forefront of innovative changes like these. Because we specialize in online marketing for auto dealerships, you can feel confident that we know how to apply these new features specifically for your business’s benefit.
Best practices in search engine optimization have evolved dramatically over the years, and they continue to update at a rapid pace. Changes in technology, search engine algorithms and even the automotive industry in general are contributing factors that drive SEO evolution. Such changes require you to regularly improve your dealership’s SEO campaign by taking into account current strategies and methodologies. These are among the leading dealer SEO best practices that should guide your current efforts.
Create Quality Content l SEO Best Practices
Search engine algorithms are increasingly advanced. Top search engines actively scour content to determine if it is relevant to a user’s query. The sophistication of these algorithms enables search engines to identify keyword stuffing, which will detrimentally impact search engine ranking. On the other hand, quality content that is relevant to the user’s query will receive a preferential ranking. In addition, backlinks and other factors promote relevancy and rankings. Because of these factors, creating quality content should be a focal point of an SEO campaign for your car dealership.
Choose Relevant and Related Keywords l Automotive SEO
Optimized content typically has one or several highly-targeted keywords as well as several relevant or related keywords that are incorporated less frequently into the content. While these are words that ideally are less targeted by the competition, they also are words that your target audience actually may search for. More than that, the content should be closely related to those targeted keywords. Dealer SEO best practices include careful research to select superior keywords and the incorporation of those words into naturally into relevant content.
Focus on Mobile Users
Increasingly, users are searching for information about car dealerships, models and other relevant information on their mobile devices. As important as it is to choose geo-specific keywords, you should understand when to use long-tail and short-tail keywords. Your Google My Business profile should have your accurate address on it in order to appeal to users who are geographically located close to your dealership. These mobile users may be more likely to drop by based on the results of a query. In addition, content should be optimized with mobile users in mind. Mobile SEO best practices also include using a mobile-optimized URL.
Best practices for dealer SEO would not be complete without focusing on maintaining relevant, timely content. Utilizing social media marketing with dealer SEO techniques in mind is an excellent way to improve the relevancy of your website and to boost rankings, but you should not underestimate the power of a well-designed and customer-centric blog. Your blog provides you with an excellent platform to update online content by focusing on a different set of keywords or reinforcing your focus on critical keywords. Your blog’s content increases the relevancy of your website for specific topics and keywords as well. Links to your content may be placed within your own off-site content. You may also benefit from backlinks to other relevant content to improve rankings.
Customer Scout actively monitors changes to all relevant factors impacting dealer SEO. Our SEO experts understand how to quickly and effectively adjust our clients’ online marketing efforts to take into account updates to search engine algorithms, competitors’ marketing efforts and numerous other relevant factors. If you are struggling to achieve the SEO results that your business needs to remain competitive and profitable, reach out to Customer Scout today. We are ready to tell you about our effective services that are specifically available for auto dealerships like yours.