SEO for Kia Dealerships
Today’s Kia dealerships face strong competition in their markets. In addition, consumers are overwhelmingly using the internet as part of their shopping experience. At the same time, top search engines are progressively evolving so that only the most relevant results are found in online search queries. Because of the importance of search engine optimization and the frequent changes made by search engines, you understandably need to find SEO tips for Kia dealers that can help your website to stand out online.
Some SEO tips have not changed, such as the need for careful research before selecting targeted keywords. However, the methods for targeting those keywords have changed. Even if you have tried to keep up with the many changes to SEO tips, you may not be certain where things stand today. What are the most important SEO tips for Kia dealers today?
Focus on Your Customers l Kia dealerships online
Your website is a lead generation and sales tool, so it should be useful to your target audience. It is easy to assume that search engine optimization should trump the user experience. After all, you must first drive your target audience to your website, and search engine optimization plays a key role. Search engines will actually penalize websites that appear to be artificially manipulating ratings, such as by stuffing content with keywords. When you write naturally about content that your target audience is interested in, search engines may reward you with a higher ranking.
Improve Website Loading Time l SEO
Search engines take into account how long pages take to fully load. They also look at bounce rates, and slow page load times can dramatically increase bounce rates. Analyze the load time for each page using Ubersuggest, and identify all of the non-essential items that may be slowing it down. Remember to check load times for both mobile and desktop versions of your website.
Use Analytics l SEO Tips
Page load time is only one of several crucial analytics that you need to pay attention to. Google Search Console and Google Analytics are some of the sources that you can use to draw insights from. Because the data and insights are constantly changing, you must stay on top of analytics regularly.
Use a Concise, Sensical URL Structure l SEO of Kia Dealers
Search engine bots draw insights about a page’s content from the meta description, the page’s text, file names and even the URL structure. Skip the unnecessary use of characters and numbers, and stick to giving your pages unique and relevant names.
Link to Authoritative Websites l SEO Tips
Both inbound and outbound links will influence ratings. You have direct control over the number and quantity of outbound links on your website. For a Kia dealership, quality links may be related to safety stats, recognition from reputable organizations and other details. While having more links is important, it is better to focus on quality over quantity.
Work on Building Inbound LinksYou may not have any direct control over which websites link to yours, but you can encourage others to build those crucial inbound links. One way that you can do this is through high-quality content. By doing so, your website may become an authority for others to link to. If you do not already have a blog, consider starting one so that you can more easily build authority and inbound links
Give Each Page a Unique Meta Description
When your dealership’s website is listed in a search result, the page title and the meta description will show up. The meta description should be written with SEO in mind, but it also should specifically address the user’s reason for the search. Each meta description should be uniquely created to correlate with the page content and with the users’ needs. Remember that websites are penalized by search engines for posting duplicate content.
Name the Image Files Strategically l How Kia dealers grow online
Every image on your website should have a unique file name. Because the search engine bots cannot determine the meaning of images, they rely on file names for cues. For the best results, use file names that are both descriptive and optimized with relevant keywords.
Optimize the Power of Social Media l Tips
Social media marketing and search engine marketing may seem like two different beasts, but they are closely related. Currently, search engine algorithms do not take into account social media signals, but that des not mean that they do not have an effect. As social media content is liked and shared, it can boost the perceived authority by search engines. To optimize the benefits of social media content in this way, you must create and post share-worthy content on your website as a first step.
Keep Content Fresh l How Kia dealers can win online
Everything from the number and quality of inbound links and outbound links to social media signals and even the age of your content are highly relevant to search engine optimization today. Kia dealerships generally post new content annually as the latest models are released. You can also update your content with sales specials, service promos, new blog posts and more.
You can see that Kia dealerships must keep up with many critical factors to achieve and maintain excellent search engine rankings and to drive targeted traffic to relevant pages. While these SEO tips are important, other essential Customer Scout SEO tips should receive your attention as well. At Customer Scout, we specifically serve auto dealerships through our SEO services. To inquire about our award-winning Customer Scout SEO services, contact our team today.