Today’s consumers are savvy and maximize the use of technology to their benefit. In fact, as many as 93 percent of today’s consumers regularly check online reviews before they make a buying decision. For car dealerships like yours, consumers may initially read reviews about various makes and models. Once they decide on a model that they are interested in, they may then read reviews about local dealerships selling that model. You can see that maximizing the benefit of online reviews is essential for driving traffic to your dealership’s website and drawing customers to your location to seek live assistance. Local review sites are the primary source that consumers use to read online reviews, but you may be wondering how you can use these sites advantageously in your marketing campaign and which of these review sites are worth your attention. At Customer Scout, we specialize in automotive marketing, and we can help you to maximize the benefits that these sites provide to your dealership.
The Leading Review Sites l Local Car Dealership Info
How Review Sites Impact Your Auto Dealership l Business Listings
Because of how important your company’s online presence is, you understandably take considerable strides to ensure that your dealership’s website is ranked highly for relevant online searches. However, negative reviews on local review sites can actually deter customers from considering your dealership as an option. To effectively benefit from these reviews, you must keep tabs on what the general consensus is, and you can learn how to improve based on that information. More than that, the scope of your marketing message can shift so that you tackle any negativity head-on. Some of these sites that post business reviews enable the business to reply to negative or positive feedback, essentially turning these sites in a two-way communication method with customers.
How Customer Scout Can Help l Dealer Business Listings
The automotive industry is very competitive, and you understandably need to take every step possible to draw customers to your website and to your dealership. Customer Scout has been serving car dealerships like yours for years, and we stay up-to-date about changes to social media marketing, search engine marketing, online reviews and all other aspects of online marketing that may affect our valued customers. Our focus is on being ahead of the game rather than on trying to play catch-up to the competitors. If you are ready to start maximizing the benefits of online reviews and to boost your overall online marketing efforts, contact Customer Scout today.