What is the Future of Voice Search and SEO

Customer Scout, Inc wants you to know the Future of Voice Search and SEO

What is the Future of Voice Search and SEO?

When it comes to the future of voice search and search engine optimization for auto dealers, the trends anticipate an impact of social networks on the positioning of results. To maximize the performance of our voice search and search engine optimization strategy, we will ask ourselves the following question with each new content piece we create: what are the targeted keywords? Remember, you should also ensure compliance with the standards set forth by Google.

These standards that have been published aim to promote web accessibility for all users. Also, remember that the first result position represents ten times more traffic than the tenth position and three times more than the third position. Internet users also use Google more in comparison with other engines, so think about your search engine strategies with that in mind, and how that will impact the marketing of auto dealers.

Here are some criteria that will allow you to optimize the quality of your website and improve its ranking with voice searches. Ask yourself, “What growth do I want to achieve?“ Also, by definition, SEO can be summed up in a few critical steps. Remember, if you really want to get the best results Customer Scout is there to help you with all your SEO needs.

By experience, it is generally in the second SEO stage, attracting an audience, that the results do not follow, negatively impacting the whole voice searches strategy. Also, an advantage of the approach of copying your rivals is time-saving: we rely on the keywords of the best competitors to define the semantic field of our article. Once you have identified your target keywords, you need to determine a search engine methodology to push target pages on those keywords. Customer Scout can also help you identify your keywords.

Remember, some keywords, the ones that are very often typed, have such a large amount of competition that it is often illusory to want to position ourselves effectively on these keywords from the start. On the other hand, by targeting the right keywords for the future, we give ourselves the means to reach the number of monthly visits we desire. Also, after publishing new content on your website (e.g., an article on your blog), you should usually relay it on social networks and other communication media.

Also, your site must be mobile friendly, and if this is not yet the case, you have a lot to lose from the risk of becoming invisible when someone looks at results on a smartphone. Remember, being mobile friendly will also allow you to get closer to your targets and create a larger audience on your website. Also, if your site is not optimized to reflect the reality of Google’s rules, and it does not offer a certain amount of information to the robots of the engine to allow them to refine the indexation of your contents and to link them to your geographical territory, it is highly likely that your site does not come out in the first results for a surfer.

And this may be on a theme where you may had a chance to appear in the top three. In fact, you may have to expand your skills to other areas to make sure you end up at the top of the results.

You should also be wary, on the other hand, as Google makes a lot of effort to refine its algorithm and penalize companies who buy unnatural links. Even if you are not listed on a web-based engine, you need to know that the results on Google (in particular) of a website can help you with your goals regarding your marketing strategy.

You should also keep your key phrases in a working document for writing content with the logic of semantic analysis and also for writing new topics for the positioning of unique keywords. Beyond the technical, here is a summary of other engine trends: a well-integrated video is a guarantee of success; video is a useful vector of traffic; you should use unique content with high added value; you should optimize your presence on social networks; local engine results remains a useful lever for growth; tweets are now indexed in Google; content remains a good ROI; and if you own a local business, make sure you use Google local.

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How can Hyper Local SEO help Auto Dealers

How can Hyper Local SEO help auto dealers?

How can Hyper Local SEO help auto dealers?
Marketing a local car dealership is sometimes seen as a shot in the dark. You may do some direct mail campaigns, issue coupons at a street fair, and, if you’re particularly ambitious, dabble into the world of paid advertising. Your website usually gets very little consideration, as most local business owners view it as nothing more than a digital parking spot.

Hyper local SEO is a narrowing down your car dealerships geographic targeted area

Search Engine Optimization is crafting your website in such a way that your website ranks higher in search results. Generally speaking, this has two dimensions: general search engine optimization, which refers to the wide open spaces of the internet and positions you against every other company with the keywords you’re trying to rank for, and local search engine optimization, which places your competitive zone within your general geographic area. Hyper local SEO is an extension of the latter, narrowing down your geographic scope to a much smaller area – sometimes just a few miles or even a few blocks of your business.

The main reason to focus on hyper-local SEO is to drive traffic to your dealership

If you’re aiming to attract those people who are searching for things that are “near me,” even if they don’t type in “near me” into the search bar. This works particularly well for restaurants, coffee shops, movie theaters, or anything else where the location is a core factor.

Which is why hyper local SEO seems to make very little sense for the automotive industry

Usually, when someone purchases a car, they’ve taken some time to research, consider competing models, and have reached a general idea of what they want. But even though buying a car is not normally a “spur of the moment” type of decision, there are still several ways in which hyper-local SEO can benefit auto dealers.

1. By Allowing Customers to Test Drive Cars

Before a customer actually purchases a car, they normally take several models out for test drives to see how it performs. These can precede the car buying stage for several days or even months, but getting them in the front door and into a car for a test drive can build up a rapport with the dealership. If a customer is looking to test drive a specific car, they may very easily type into a search box, “Ford F-150 near me”; if your dealership has spent time building up their local SEO, you can expect to appear near the top of those search rankings.

2. It Can Showcase Your Reviews

These days, very few people buy something – whether in-person or online – without reading reviews first and the higher the price, the more they tend to read reviews. Buying a car is one of the biggest purchases people make in their lifetime, so chances are they will read the reviews for several auto dealers before making a decision. Even if they’re not searching for a car, you can upsell the customer on other services like tire replacements or oil changes. If your dealership has great reviews, they’ll most likely use you for more than just buying a car.

3. Separate Yourself From the Competition

Though search engine optimization has been around for a while, relatively few are focusing on the local aspect of their search rankings, and even fewer care about becoming hyper local. If you’re located in a large, metropolitan area with several dealerships in the area, having a strong hyper local strategy could mean the difference between being the first or the second result on page 1. While this may not seem like much, 18% of all organic clicks go to the first result, while only 10% go to the second. When you’re dealing with high-ticket items like cars, that extra 8% could be thousands of dollars in revenue and lost customers.

4. Local Search Engine Optimization Will Find More Qualified Buyers

People in your immediate area are not only looking to buy cars and purchase services, they’re also looking to not travel very far to do so. The automotive industry is notoriously fierce, so positioning yourself within a short distance from people’s homes or places of business could be the difference between winning their business or letting them slip to your competitors. A good local website audit from a company like Customer Scout can help reveal flaws in your online strategy, as well as provide ways for you to fix it.

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Importance of On Site SEO

Importance of On Site SEO

Generate qualified leads with onsite SEO

Remember, when we talk about an on site search engine optimization strategy, we will also need to talk about inbound marketing. Therefore, you should try to generate qualified leads with onsite SEO. Remember, several factors come into play as Google analyzes hundreds of criteria before ranking sites in its search engine results page (SERP).

A proof of the importance of an on site search engine optimization audit for the automotive indsutry is that more and more automotive indsutry car dealers are hiring SEO companies to help them with an onsite SEO audit. Therefore, you should contact Customer Scout, and they will start by diagnosing the weak points of the competition. To overcome the opposition, it is not enough to copy their strategy. We must do better. Customer Scout will, therefore, help you achieve a useful search engine optimization strategy.

Quality SEO content according to the criteria of Google

Quality content according to the criteria of Google remains a genuine value whatever the trend of the moment. This work allows us to list the most compelling keywords for a site and thus optimize our semantic field. In this discipline, some have succeeded more than others.In this case, it is the prospect who has not integrated a strategy which aims to reference a site on all the keywords of its sector of activity that can convert customers, not on its unique domain name. The paradox of these factors is that your work to advance your search engine standing will improve your search engine standing which will make you enter a vicious or virtuous circle depending on the overall success of the work done. You would probably like your projects to be successful enough to allow you to launch/develop your website for the automotive industry.

Therefore, it’s interesting to see how someone who has hindsight on this point approaches the question when it’s time for a site owner to have his website. Working on your onsite SEO is indeed essential, but you will also have to develop your brand on the web to ensure proper positioning in the engines. Remember, with the evolution of the internet and the mass arrival of social networks, search engines have adapted.

Also, the successive updates of the Panda filter continue to penalize sites hosting low added value or duplicate content. So you should upload infographics, white papers, articles, optimized videos or pamphlets for users to download. The material can take different forms: e-books, infographics, blog articles, case studies, online guides, landing pages, etc. The main thing is that they provide a useful and relevant response to the needs of net users. Remember, a majority of website traffic comes from search engines.

Content marketing, therefore, develops editorial mechanisms that are relevant to attracting readership (create engaging content, promote it on the standard channels of social or paid networks, to target an audience, etc.). The competition is important. Today, Google also takes into account the activity of a company (and especially visitors) on social networks.

The first step in this work is to find the relevant keywords for the project. Let’s not forget that our goal is to be in first place in Google. Google is undoubtedly the first search engine used by Internet users, far ahead of Yahoo and Bing since, of the monthly visits that account for these three combined engines, Google recovers the majority of total visits. Also, the more content you have, the more doors you have.

Using audience tracking tools, and limiting the scope of analysis to the first three results in the overall ranking of the most viewed sites, you will be able to analyze your search engine standing. Remember, with a search engine strategy we are naturally led to define what position we want to achieve on a keyword. You should also know that the size of the site is significant in markets where competition is high.

With search engines, it is necessary to establish short and long-term strategies. Search engines are an exciting and complex field, and they are needed to enable you to take advantage of your digital marketing investments over time. Customer Scout will help you to know the basics of how to refer a site with search engines, what to face competitors, but also the language used by professionals. Therefore, you should be copying the strategy of your competition to be more efficient.

You can now exploit the trends and continue with our SEO recommendations. Remember, links have long been the number 1 criterion for referencing a site. For the more experienced readers, these notions may seem logical, but most companies have not necessarily integrated these elements.  Once all these steps have been completed, it will be enough to brief the editorial teams and service providers, giving them the URLs of the competing content, as well as the axes of improvement.

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