How Instagrams IGTV can benefit Car Dealers

Instagram’s new IGTV can benefit Car Dealers

Instagram's new IGTV can benefit Car Dealers

If a picture speaks a thousand words, a short video segment on Instagram can seemingly tell a full story in a brief period of time. This image-based social media platform introduced short video capabilities to its platform approximately five years ago. While popular among private users, these very short videos posed a challenge for commercial users. Car dealers, for example, may have found it difficult to tout the many features and benefits of their models in a segment that lasted less than a minute. However, the social media platform has officially unveiled a new feature that is designed to provide commercial users with advanced benefits, and this feature is known as IGTV.

What Is Instagram IGTV?

Through this new feature, a user can view 60 minute videos from the individuals or companies that the user follows. Unlike with other popular video-based viewing platforms currently online, these videos begin playing immediately with no additional interaction required by the user. In fact, users do not even need to search for the content. The videos take up the full screen in vertical format for enhanced viewing. Because this social media platform is known for its do-it-yourself approach to videos and for the creativity of its users to capture images and videos, there is not necessarily a need to create polished, commercialized videos to get your point across.

How Can Car Dealers Benefit From Longer Instagram Videos?

Now that you understand what IGTV is, you may be wondering how you can maximize its functionality in an advantageous way. You car dealership’s marketing efforts with this platform may have previously been limited because of the briefness of the videos in the past. Now, however, you can use these videos to capture testimonials from your satisfied customers. Another idea is to use the 60 minute videos to demonstrate special new features in different models or to explore differences in trim levels. Through these longer videos, you will not be constrained by a tight time limit. Because these videos do not necessarily need to be commercial-grade or at least to look commercial-grade, you may be able to save money on production costs in comparison to other video-based platforms.

Why Does Your Car Dealership Need to Take Action on Instagram IGTV?

The automotive sales industry is highly competitive. Online marketing, including social media marketing, is increasingly important for car dealers that want to stay at the forefront of their customers’ minds. Instagram is among the most popular social media platforms, and it now uniquely gives your dealership a fast and easy way to reach your audience using customized videos. Your competitors are constantly updating their marketing plan to gain an edge over you. In order to remain competitive, you must take action when a great opportunity presents itself.

To learn more about how Instagrams marketing platform can benefit your dealership, contact us today.

How Google My Business Videos help Auto Dealers

Google Video Customer Scout

Today’s car dealerships are actively taking advantage of the Internet to reach their local target audience and to draw traffic to their website. Because many automotive leads are now generated through the Internet, taking full advantage of every online marketing opportunity available is essential to your success. One of the newer vehicles available to auto dealers like you is Google My Business videos. Google My Business is a free service that combines the benefits of Google+, Google Maps and Google Search together in one, and it is an effective way for local businesses to get noticed through desktop and mobile devices alike. Most recently, Google has enabled businesses to add videos to this content. Customer Scout SEO services are available to help you maximize the benefits of this Google marketing option and all of your other online marketing efforts.

Understanding the Incredible Benefits of Google My Business l Video

When your target audience in the local area searches for the products or services that you offer, you understandably want them to see a link to your business. Google My Business gives your business a detailed listing that includes your business address, hours of operation, a link to your website and more. You are able to edit and customize this information as desired. The addition of posting capabilities has further enhanced the benefits of Google My Business listings. These posts can be up to 300 words in length, and the content ideally will be search engine optimized. The posts can also include images that you select. Most recently, Google has enabled the ability to further enhance the posts with videos. Google My Business is a cost-effective and easy way to reach local consumers, and the addition of posts with video content takes the benefits to the next level.

Exploring the Essential Benefits Offered by GMB Videos

When you think about how the typical user conducts online searches, you will see that text content is important. However, images instantly grab a user’s attention. Users may immediately decide whether or not to spend their valuable time reading the text based on how appealing the image is. GMB videos take this to the next level. They combine the visual appeal of photos with audio, such as music and oral communication. Users may view this being more convenient than reading text, and they may be more likely to click the link to watch the video. In addition, they may be able to absorb more of your message by watching it rather than by quickly skimming over the text that has been written in the post.

Taking Advantage of Customer Scout’s Effective Services

As beneficial as Google My Business videos can be for auto dealers, the benefits are not being maximized in many cases. For example, when your listing and website receive more traffic, Google perceives your business to be more relevant to its users. Your website’s ranking will organically improve. One of the reasons why Google My Business videos are not being effectively used by auto dealers is that businesses perceive them as being difficult and time-consuming to make. Some businesses believe that it may take more time and money to produce a quality video than the benefits of the video are worth. One of the services offered through Customer Scout SEO services is the production of engaging GMB videos. These can be posted on your GMB listing along with engaging text. Remember that updating the text, images and videos periodically is essential for generating excellent results.

If your car dealership is not producing the marketing results that are desired or if you are eager to take those results to the next level, now is a great time to learn more about what Customer Scout SEO can do for you. Through our services, customized content can be created for the posts that is engaging for your customers and that encourages them to visit your website. This content will be search engine optimized with strategically selected keywords. Analytics will be monitored for future improvements to the results. These posts will then be enhanced with eye-catching images and informative, interesting video content.

Local Car Dealer Link Building Strategies

Local Car Dealer Link Building Strategies

 Local Car Dealer Link Building Customer Scout

Auto dealerships today compete heavily for the business of local customers. Auto buyers are increasingly reliant on the Internet as a method of research and even locating specific vehicles that meet their needs. In fact, much of their decision-making process may be complete before they reach out to you for a test drive. With this in mind, finding an effective way to boost your website’s search engine rankings with your specific target audience is understandably a primary goal. One effective strategy that has great results in most cases is link building. However, building a successful campaign can take time, and many business owners struggle to generate results from this aspect of an online marketing campaign. Customer Scout SEO services include the creation, execution and continued refinement of a link building campaign.

The Importance of Local Car Dealer Link Building

When Google and other search engines analyze your website to determine its ranking against other relevant websites, one of the many factors that is reviewed is the number of relevant inbound links to your website. More than that, the overall clout of these websites is also reviewed and analyzed for ranking purposes. Because this is just one of several strategies that can be used to bolster rankings, you may initially believe that it is unimportant and can be overlooked. However, in many localized areas, the competition for top rankings on websites within the auto industry is tough. There is a good chance that your competition is taking this extra step that you are not currently taking. Their extra effort may consistently place their website higher in search engine rankings. This is the coveted spot that you want your website to be placed in.

The Challenge of Creating and Implementing an Inbound Link Strategy

There are several primary locations that you can target when trying to build backlinks to your website. These include community websites, authority websites with high rankings and localized news websites. Part of your strategy for implementing a successful local car dealer link building campaign may include sponsoring special events in the community, creating localized resources yourself and simply asking other parties to place a link on their website to your own website. One of the primary methods that is currently being used to request backlinks is email, and in many cases, the linking process is mutual. You will place a link to a third-party website on your own page, and they will do the same for you. As you might imagine, it can take a considerable amount of time choosing the right websites to target and reaching out to them with your request. In many cases, you may be faced with resistance. Using a solid approach can improve your results.

The Beneficial Services of Customer Scout

Your attention may understandably be focused on running your business. As important as creating and implementing a marketing campaign is, this is only one of many tasks that require your attention. Some car dealers may already be using a marketing service with mediocre results. The reality is that many marketing firms do not utilize proven strategies to generate results in a local community. Some are not fully effective at building links with reputable affiliates and contacts. Customer Scout SEO only provides services to car dealers, so you can rest assured that we have refined strategies that are effective. Local car dealer link building is only one of the many steps that we will take to help you generate great rankings and to drive targeted traffic directly to your website. While our strategy is multi-pronged, rest assured that we devote our full attention to each component of the strategy. More than that, we continually analyze and refine our efforts to further improve the results that we generate.

If you are not currently using the services of an online marketing firm or if you are unhappy with the results that your current firm has provided, now is the time to make a strategic improvement to your effort. Customer Scout SEO services are designed specifically for car dealers to use to reach local customers. To learn more about our link building service and other online marketing services we provide, Auto dealerships today compete heavily for the business of local customers. Auto buyers are increasingly reliant on the Internet as a method of research and even locating specific vehicles that meet their needs. In fact, much of their decision-making process may be complete before they reach out to you for a test drive. With this in mind, finding an effective way to boost your website’s search engine rankings with your specific target audience is understandably a primary goal. One effective strategy that has great results in most cases is link building. However, building a successful campaign can take time, and many business owners struggle to generate results from this aspect of an online marketing campaign. Customer Scout SEO services include the creation, execution and continued refinement of a link building campaign.

If you are not currently using the services of an online marketing firm or if you are unhappy with the results that your current firm has provided, now is the time to make a strategic improvement to your effort. Customer Scout SEO services are designed specifically for car dealers to use to reach local customers. To learn more about our link building service and other online marketing services we provide, contact Customer Scout today.