New Google My Business Features that will help Auto dealers

New Google My Business Features that will help Auto dealers

New Google My Business Features that will help Auto dealers

New Google My Business Features that will help Auto dealers

Auto dealerships must take advantage of every reasonable opportunity to connect with their target audience and to improve their visibility. With so many automotive customers researching models, comparing dealerships and more through the Internet, the importance of your dealership’s Google My Business listing cannot be overstated. Recently, Google My Business unveiled several new features that provide local businesses like yours with substantial benefits.

New Options to Manage Photos l Google My Business listing 

The photos associated with your Google My Business profile directly affect branding, so you understandably need to manage those photos well. Google My Business now provides you with thoughtful features to manage your profiles effectively. This begins with your new ability to select a profile cover photo. Previously, Google made the selection for you.

Another important photo management update is increased prominence of images containing the business’s logo. Google will automatically select images that include your dealership’s phone number, hours of operation and other core data. Selected images will be prominently placed in the upper-right portion of your profile.

The last photo management update that could benefit your auto dealership is increased prominence of photos that the business uploads. These images will also be loaded to the profile faster. Looking forward, you can expect the ability to add captions to your photos soon.

Use Welcome Offers l New Google My Business listing Tips

Many local businesses were excited by the Google My Business “Follow” feature that has been available for several months now. However, many users continue to read Google posts more frequently than they use the “Follow” feature. One way to make better use of the “Follow” feature is by promoting special offers for new followers. These offers may be dispatched automatically to new followers based on information saved in your associated Offers folder. By incentivizing the “Follow” feature, you may improve the results that you generate from Google My Business overall.

Promote Your Business’s Offline Material l Customer Scout

Your dealership’s ability to connect online reviews, social media posts and other content is critical, and Google My Business has made this easier to do. Through a new affiliated website, stickers, posters and other content is automatically created based on information already on your Google My Business profile. This saves you time and energy with cross-platform marketing while eliminating the need to have advanced design skills.

Extend Your Reach with SERP Updates l Digital Marketing for Auto Dealerships

Google My Business now generates “Local Favorites” for users. This is a list of the top 5 percent of business listings in a specific industry or category. If your auto dealership ranks in a coveted spot on this list, your profile will receive special badges. Many users look for badges, such as a “Google Guarantee” or a star-based review. You must work organically to obtain this honor, which makes it more meaningful for users and more challenging for auto dealerships to obtain.

Google My Business continues to evolve. In the process, it provides even more benefits to local businesses, such as your car dealership. You must stay informed about the updates so that you can be one of the first to maximize their benefits. At Customer Scout, our online marketing experts work diligently to ensure that our clients are at the forefront of innovative changes like these. Because we specialize in online marketing for auto dealerships, you can feel confident that we know how to apply these new features specifically for your business’s benefit.

Contact Customer Scout to market your dealership with Google My Business listings

Anonymous reviews removed on Google My Business

Google removes Anonymous reviews from Google My Business

Google removes Anonymous reviews from Google My Business

Google removes Anonymous reviews from Google My Business

Car dealers will enjoy losing “fake” old reviews that do not have a name on them

Google removes Anonymous reviews from Google My Business

As Google continues to work and sift through fake and real reviews, auto dealers can see old reviews, the ones at the end of their list with just a fake or non name and star reviews now removed.  Now, some dealers make not like having 5 star reviews removed but the key point from Google’s point of view is that the bogus reviews are wiped clean.  Many dealers and vendors have worked at removing a review with eg MOTORGUY 1 star.

To find out more about Google reviews and google listings contact Customer Scout

 

How Google My Business Videos help Auto Dealers

Google Video Customer Scout
Google Video Customer Scout

Today’s car dealerships are actively taking advantage of the Internet to reach their local target audience and to draw traffic to their website. Because many automotive leads are now generated through the Internet, taking full advantage of every online marketing opportunity available is essential to your success. One of the newer vehicles available to auto dealers like you is Google My Business videos. Google My Business is a free service that combines the benefits of Google+, Google Maps and Google Search together in one, and it is an effective way for local businesses to get noticed through desktop and mobile devices alike. Most recently, Google has enabled businesses to add videos to this content. Customer Scout SEO services are available to help you maximize the benefits of this Google marketing option and all of your other online marketing efforts.

Understanding the Incredible Benefits of Google My Business l Video

When your target audience in the local area searches for the products or services that you offer, you understandably want them to see a link to your business. Google My Business gives your business a detailed listing that includes your business address, hours of operation, a link to your website and more. You are able to edit and customize this information as desired. The addition of posting capabilities has further enhanced the benefits of Google My Business listings. These posts can be up to 300 words in length, and the content ideally will be search engine optimized. The posts can also include images that you select. Most recently, Google has enabled the ability to further enhance the posts with videos. Google My Business is a cost-effective and easy way to reach local consumers, and the addition of posts with video content takes the benefits to the next level.

Exploring the Essential Benefits Offered by GMB Videos

When you think about how the typical user conducts online searches, you will see that text content is important. However, images instantly grab a user’s attention. Users may immediately decide whether or not to spend their valuable time reading the text based on how appealing the image is. GMB videos take this to the next level. They combine the visual appeal of photos with audio, such as music and oral communication. Users may view this being more convenient than reading text, and they may be more likely to click the link to watch the video. In addition, they may be able to absorb more of your message by watching it rather than by quickly skimming over the text that has been written in the post.

Taking Advantage of Customer Scout’s Effective Services

As beneficial as Google My Business videos can be for auto dealers, the benefits are not being maximized in many cases. For example, when your listing and website receive more traffic, Google perceives your business to be more relevant to its users. Your website’s ranking will organically improve. One of the reasons why Google My Business videos are not being effectively used by auto dealers is that businesses perceive them as being difficult and time-consuming to make. Some businesses believe that it may take more time and money to produce a quality video than the benefits of the video are worth. One of the services offered through Customer Scout SEO services is the production of engaging GMB videos. These can be posted on your GMB listing along with engaging text. Remember that updating the text, images and videos periodically is essential for generating excellent results.

If your car dealership is not producing the marketing results that are desired or if you are eager to take those results to the next level, now is a great time to learn more about what Customer Scout SEO can do for you. Through our services, customized content can be created for the posts that is engaging for your customers and that encourages them to visit your website. This content will be search engine optimized with strategically selected keywords. Analytics will be monitored for future improvements to the results. These posts will then be enhanced with eye-catching images and informative, interesting video content.