Dealer SEO Best Practices

Dealer SEO Best Practices

Best practices in search engine optimization have evolved dramatically over the years, and they continue to update at a rapid pace. Changes in technology, search engine algorithms and even the automotive industry in general are contributing factors that drive SEO evolution. Such changes require you to regularly improve your dealership’s SEO campaign by taking into account current strategies and methodologies. These are among the leading dealer SEO best practices that should guide your current efforts.

Create Quality Content l SEO Best Practices

Search engine algorithms are increasingly advanced. Top search engines actively scour content to determine if it is relevant to a user’s query. The sophistication of these algorithms enables search engines to identify keyword stuffing, which will detrimentally impact search engine ranking. On the other hand, quality content that is relevant to the user’s query will receive a preferential ranking. In addition, backlinks and other factors promote relevancy and rankings. Because of these factors, creating quality content should be a focal point of an SEO campaign for your car dealership.

 

 

Choose Relevant and Related Keywords l Automotive SEO

Optimized content typically has one or several highly-targeted keywords as well as several relevant or related keywords that are incorporated less frequently into the content. While these are words that ideally are less targeted by the competition, they also are words that your target audience actually may search for. More than that, the content should be closely related to those targeted keywords. Dealer SEO best practices include careful research to select superior keywords and the incorporation of those words into naturally into relevant content.

Focus on Mobile Users

Increasingly, users are searching for information about car dealerships, models and other relevant information on their mobile devices. As important as it is to choose geo-specific keywords, you should understand when to use long-tail and short-tail keywords. Your Google My Business profile should have your accurate address on it in order to appeal to users who are geographically located close to your dealership. These mobile users may be more likely to drop by based on the results of a query. In addition, content should be optimized with mobile users in mind. Mobile SEO best practices also include using a mobile-optimized URL.

Improve Your Blog

Best practices for dealer SEO would not be complete without focusing on maintaining relevant, timely content. Utilizing social media marketing with dealer SEO techniques in mind is an excellent way to improve the relevancy of your website and to boost rankings, but you should not underestimate the power of a well-designed and customer-centric blog. Your blog provides you with an excellent platform to update online content by focusing on a different set of keywords or reinforcing your focus on critical keywords. Your blog’s content increases the relevancy of your website for specific topics and keywords as well. Links to your content may be placed within your own off-site content. You may also benefit from backlinks to other relevant content to improve rankings.

Customer Scout actively monitors changes to all relevant factors impacting dealer SEO. Our SEO experts understand how to quickly and effectively adjust our clients’ online marketing efforts to take into account updates to search engine algorithms, competitors’ marketing efforts and numerous other relevant factors. If you are struggling to achieve the SEO results that your business needs to remain competitive and profitable, reach out to Customer Scout today. We are ready to tell you about our effective services that are specifically available for auto dealerships like yours.

Automotive SEO Tips

Automotive SEO Tips

Automotive SEO Tips Customer Scout

Today’s automotive customers heavily use the Internet to research makes and models before making a buying decision. They likewise research automotive service centers, learn about a specific dealership’s reputation and take other specific steps before deciding which dealership to visit. Because so much of your customers’ preliminary decision-making processes is based on online research, your dealership must be highly visible to them. Auto dealership SEO is increasingly crucial to a successful marketing campaign. If you are struggling to generate superior results from search engine optimization campaigns, consider how these automotive SEO tips can help you to turn things around.

Choose Geo-Specific Keywords l Auto dealership Optimization
One of the reasons why some car dealerships fail to generate superior SEO results is because they are not using local SEO practices. Your customers are specifically looking for a specific type of vehicle or service in their area. Therefore, they will usually add a geo-specific word in their online query. One of the most important tips that you can follow for excellent automotive SEO results is to use multiple geo-specific keywords. Most dealerships serve more than one city. Your dealership may serve a major metropolitan area that is comprised of dozens of smaller and larger suburbs. An effective SEO campaign for a car dealership will target many of these specific areas.

Think Like a Customer – Digital SEO
As you explore automotive SEO tips, it is also important to put yourself in a customer’s shoes. Do your customers typically query a specific make and model immediately? As an alternative, do they initially begin by searching for specific features or qualities? These may include a safe family car, a luxury SUV with three rows of seating and more. Customers may compare your models against other seemingly similar models. Ensure that your online content covers all of these and other relevant topics. This content should be optimized with your selected geo-specific keywords.

Use Google My Business – Tips
Google My Business is an essential tool for automotive SEO, but you may not be using it properly. One of the most important first steps to take with Google My Business is to ensure that your address and all contact information listed is correct. You can then add photos, an optimized description about your dealership and other features to customize it and to drive traffic to your website and to your dealership.

Keep It Current – Automotive Marketing
An effective automotive SEO campaign involves more than selecting the right keywords and placing them on your website. Search engines look for relevancy as well as the age of the content. Static content on your website understandably will not update frequently, but you may have a blog and other features that can and should be updated regularly. In addition to keeping content on your website fresh, these are great ways to add relevant and meaningful content that is truly helpful to your customers.

Be an Authority l SEO Tips
Another important tip to follow for an effective local SEO campaign is to establish yourself as an authority. This involves branching out beyond your website and increasing your prevalence online and in your community. For example, when you maximize the use of social media marketing, you can drive traffic to your website, improve results from search engine optimization and be recognized as a true leader in your community.

Customer Scout SEO services are available to help you maximize your online marketing results. Following these and other tips can be challenging for dealerships, but these are essential to produce the results that you desire. When you use Customer Scout SEO services, you can focus your attention on running your business and serving your customers while we plan and execute a productive SEO marketing campaign.

Google My Business Tips for Auto Dealers

Google My Business Tips for Auto Dealers - Customer scout

Google My Business Tips for Auto Dealers

Your car dealership’s online presence is promoted and located through its Google My Business listing. This is a listing that enhances SEO, provides potential customers with easy access to photos and customer reviews and more. Google provides businesses with the ability to manage content on their listing, but this may be easier said than done in some instances. Recently, Google has taken bold steps to make it easier for local businesses like yours to maximize the benefits of Google My Business listings.

An Improved Community Platform | Google My Business

Through Google’s ongoing effort to improve its services, the Google My Business Community has transformed into the Google My Business Help Community. This is more than a name change. Google has enabled users to help other users through a revised platform. The revised platform has been created entirely by Google and is an integration of the previous help and community help support platforms. By taking advantage of all that the new platform offers, you may save time and avoid unnecessary stress as you work toward creating the most productive online listing possible.

How to Use the New Platform | GMB Car Dealer Listings

Many other users may have had similar questions and concerns as you currently have. Therefore, a good starting point is to use the search feature offered on the new Google My Business Help Community platform. The information you seek may be readily available to you through a search so that you can address your problem quickly and move on with your day. In addition to finding quick answers from other users, you may also gain strategic advice about how to navigate the support wizard. Consider that the support wizard asks a series of questions and routes your inquiry according to your answers. Through other users’ advice, you may learn how to answer these questions strategically to get the prompt assistance that you truly need.

Using the Support Community | Google Tips

Your auto dealership’s online success is heavily influenced by Google My Business, so you understandably cannot afford to have confusion or problems. After searching for a solution, you may still need help, and the perfect place to turn to is the support community. The community platform provides you with direct access to Product Experts and other users. You simply use the platform to connect with others about your problem. The community is home to numerous helpful individuals who are eager to assist you. Even the most frustrating or complex issues with your Google My Business listing could easily be resolved by reaching out to the support community.

Other Updates to the Google My Business Help Community

Several other notable updates are also available through the revised platform that could assist with your development and maintenance of a Google My Business Listing. For example, the new Trending Issues feature integrates threads related to a popular topic for enhanced visibility. Another exciting update is the improved mobile-friendly design of the entire platform. You can now obtain information and assistance through your mobile device as easily as you would from your laptop. A new rich text editor is now available that assists with formatting text, adding attachments and more.

Several updates have made it easier for you to locate information through the community help platform. For example, you can now subscribe to updates for specific threads that you created or are following. The powerful search and filter tools have been updated so that you can more easily find what you need. One filter includes a format preference, such as iOS, web or Android formats. You can even upvote the responses that you receive from your questions or searches to help other users.

Maximizing the benefit of your auto dealership’s Google My Business listing is essential. However, between crafting an SEO-rich company description, keeping up with Google’s periodic updates and more, it may seem time-consuming and confusing to attempt this on your own. At Customer Scout, we specialize in online marketing for auto dealerships like yours. We can manage your Google My Business listing effectively now and in the future as Google continues to update its features. To learn more about our services for car dealerships, contact us today.

5 Key Questions Car Dealerships need to ask an Automotive SEO Company

Key Questions Car Dealerships need to ask Automotive SEO Company

How should car dealerships choose an Automotive SEO company? 

There are 5 key points that every car dealership should ask.

1. Can you show me current positive results for my Brand Dealership?

2. What positive results do you have for my size market?

3. Do you have any current customers that you’ve had for more than past five years?

4. What awards has your SEO company won?

5. Will you exclusively service my dealership vs my area brand competitors?

Contact Customer Scout today to answer these 5 key points and grow your dealership online! Visit www.CustomerScout.com

Trends in Local SEO Factors for 2019

Trends in Local SEO Factors 2019

Trends in Local SEO Factors in 2019

If local SEO plays a major role in your company’s marketing plan, you are in good company. Local search engine optimization provides you with the incredible opportunities to boost search engine rankings within a local geographic area and to make your business more easily found as a result. As is the case with general SEO, the local variant seems to have ever-changing rules and guidelines. If you are updating your marketing plan and are trying to maximize the benefits of local search engine optimization, it makes sense to look at the most important trends in this area.

Google My Business Signals in 2019

By paying attention to the developments in Google My Business, you may be aware that several new features have been added that promote localized SEO efforts. For example, you can add a question and answer segment and utilize customer reviews to refine your business listing and to promote relevance related to specific keyword queries. Keep in mind that there is no cost associated with updating your Google My Business profile, so this should be included in any local SEO marketing campaign.

Online Review Signals l Digital Marketing Trends 

As you explore hot trends in local SEO strategies, you cannot overlook the importance of online consumer reviews. Reviews are among the leading SEO factors that top search engines use to determine relevance as well as the quality of the company. Because online reviews are supposed to be independent comments from knowledgeable third-parties, it makes sense that search engines would rely heavily on them to determine relevance. As you consider how to take advantage of the trend related to reviews in your online marketing campaign, keep in mind that you can ask satisfied customers to write a review. However, you cannot pay them for reviews, and you also cannot make a mass solicitation for them.

Website-Specific Signals in 2019

You may be aware that content on your website impacts local SEO results as well. At one time, on-site text was more important, but trends indicate that this is changing. While on-site text is still important and should be optimized with geo-specific keywords, the links embedded in your website are increasingly important. The number and quality of inbound links is also important. For the best results, they should come from an industry leader, a recognizable trade association or another reputable source.

Citation Signals
While some SEO factors are well-known, the importance of citations is usually overlooked. In fact, to achieve a top spot in localized search queries, the use of citations is almost effective. Understand that it is not the number of citations on your website. Instead, you may gain a lot of ground by simply having a few citations from highly-recognizable and reputable websites. Many local websites use citations, so your lack of their use could be a huge detriment.

Behavioral Signals
When you explore trends in local SEO, behavioral signals related to consumer behavior on your website is critical. One reason why this trend is increasingly prevalent in search engines is because it generally cannot be manipulated by the company to artificially boost ratings. These signals include the click-through rate, check-ins on social media sites and more. Because of this, it is imperative that your business website is well-designed, easy to understand and appealing to the eye. If your analytics indicate that most visitors leave the website after visiting a specific page, close analysis to uncover why is important.

Personalization and Social Signals
For several years, the relevance of social signals in local search engine optimization results has been obvious, and this is one of the trends that carries over from previous years. These signals are often derived from social media accounts for the business, so you can see that these signals are easy to manipulate. Search engines are generally moving away from aspects that can be manipulated by businesses and relying more heavily on SEO factors that may be more accurate and unbiased.

As you explore trends in local SEO, you may understandably feel overwhelmed by all of the changes. The reality is that local search engine optimization is like many other aspects of online marketing. The rules are constantly changing. This makes it challenging for business owners like you to keep tabs with the changes and to know how to apply those changes beneficially. Customer Scout is an online marketing expert that specifically serves auto dealerships like yours. We keep tabs on changes that impact car dealerships, and we know exactly how to adjust your online marketing efforts to maximize the benefits of changes. Reach out to Customer Scout today for more information about our services to improve your digital marketing efforts in 2019!

What can a Google Beacon do for Car Dealers?

What can a Google Beacon do for Car Dealers?

If you have recently learned that your car dealership has received a Google Beacon, you may be wondering what this is and how it works. The technology has actually been available since 2015, and it essentially enables your customers who enter a specific geographic are around your dealership to receive a push notification about your business. However, there are significant limitations related to the use of this technology. After reviewing information about the ability to access and use this technology for your car dealership, you may be wondering if it is advantageous to do so.

What to Expect From a Google Beacon

If you activate this feature for your business, Google will use the information to gather photos and reviews about your business. A customer may receive a notification asking him or her to answer a few questions about your venue. This may include how busy your establishment was, what time and day they visited and more. Then, when online users see a search result online for your business, they will see average data about your business collected from dozens or hundreds of responses or more.

However, before you jump at the chance to use this technology, understand that car dealers like yours have limitations related to the information that is captured. For example, you will not be able to access or use the data yourself. You also cannot directly notify recipients with your own messages. Essentially, a Beacon is the search engine’s way to gather user data and feedback about your company so that it can provide more complete business listings when your company pops up in a search query. You have no direct control over this data or its use once you activate the technology.

Is This Technology Necessary?
In many cases, the use of a Beacon may not actually be necessary. For example, you may be able to utilize other technology and gather the same information yourself. You may also be able to send your own direct notifications to your target audience as a result. However, today’s technology may be less accurate than what Google can provide in some cases. Even with this in mind, Google’s location accuracy may also be flawed at times. For example, a business that is located in a tight location between several other businesses may not have the geo-specific accuracy as a large business that is located in a removed area away from other businesses. Car dealers usually have a large business property, so this may not be a concern. You can, however, conduct a test to determine if accuracy will be a problem if you decide to use this technology.

To get started, take a picture of the front of your business property from three different angles. The location data for each photo should match the location data for the store. You can cross-reference these pictures against the geo-specific data that the search engine has about your business. Look at the street view as well as the satellite view. The pin that is placed on the map should ideally be located in the center of your property. You can then ask several employees to stand in different areas of your business and to use the Google Maps application to determine how close the mapping technology places them to the center of the property. The application will ask each user, “Are you here now?” Through their accurate responses, the search engine may adjust its mapping of your property. In this way, you can use smart technology or machine learning to train the search engine where the exact business location is.

How This Applies to Car Dealerships

The data that is collected and processed through Google Beacon may be suitable for car dealers like you, but it may not be necessary. You understandably want your GMB listing to be completely accurate, including the map to your actual business location. However, a large business like a car dealership may not necessarily need this data from users in order to pinpoint the exact business location.

If you are uncertain about whether your dealership should use this technology, reach out to Customer Scout. The automotive sales industry is highly competitive, so you must focus your time and attention on the most cost-effective marketing strategies available. Our Customer Scout marketing team only provides online marketing services to automotive dealerships like yours. We stay on top of industry changes, and we also monitor all changes and trends related to online marketing. To learn more about this and other online marketing options, turn to Customer Scout for a consultation.

The Power of 5 Star Reputation for your dealership

5 star reputation - car dealerships

The Power of 5 Star Reputation for your dealership

Your dealership’s online reputation plays an essential role in your overall success. For car dealerships like yours, the ability to manage and even bolster your reputation strategically is essential if you want potential customers to regularly choose to do business with your company over others. Regardless of the type of vehicles that you sell or where your dealership is located, you need to take every possible step to develop a 5 star reputation online. These are six essential steps to follow to improve your dealership’s reputation online.

1. Establish Goals for Car Dealers – Reputation

The first step in any online reputation-building strategy is to define the goals that you want to achieve. You obviously want online reviews to be positive, but consider the ideal quantity of reviews as well. For example, from your own personal experience as an online consumer, what is your impression of a company that has only a couple of online reviews versus a company that has dozens or hundreds? You understandably may wonder why so many people have not chosen to do business with the first company or why few people received such amazing service that they wanted to take time out of their busy day to write about it. A smart idea is to review your competitors’ online reviews to establish a benchmark. Remember that Google needs to see enough reviews about your company as well in order for it to recognize the reviews for search engine purposes. While it is great to have a lot of reviews, the recency of the reviews is also essential.

2. Develop a Plan – Dealer Reputation

After you have set a reasonable goal for promoting a solid online reputation, you need to create a plan for successfully achieving your goals. In many cases, you only have to ask a consumer to leave a review in order to convince them to do so. Therefore, a critical aspect of your strategy should be to regularly ask your satisfied customers to spend a few minutes writing an online review, and this should be incorporated into the purchase process. When you wait too long to ask a customer to write a review, they may be less inclined to do so. For better results, consider sending them a follow-up text or email message within a few days of the transaction.

3. Select Review Sites Carefully – Reputation Plan

When you have many 5 star reviews spread out across numerous review sites, the result is that each site will only have a minimum number of reviews. If you want to maximize the benefit of online reviews, locate the review sites that may have the most impact on your consumers or that may be used by more consumers. One strategy to accomplish this is to conduct a Google search and focus on the top review sites that are in the search results. When you ask satisfied customers to leave a review, specify which review site you would like them to use.

4. Get Your Staff Involved

Because one of the best ways to generate 5 star reviews online is to ask for them, your staff members need to be recruited regularly make this request. Proper training regarding the tactful way to ask for a review is an important first step. You also may need to make this extra effort worthwhile for your staff members. For example, you can develop a way to monitor which customers leave reviews and which employees served them. You may offer employees a financial bonus when positive reviews are generated from their efforts. Remember that you cannot pay your customers to leave a review, but it is ethical to reward employees who work hard to generate those reviews.

5. Focus Your Customers’ Attention
When you have many 5 star reviews created by your customers, you understandably want to maximize the benefit of those reviews. To do so, you need to raise awareness in various ways. For example, you may add a few positive reviews to your website or incorporate them into your email marketing. You can also create links on social media accounts to the independent review sites to draw attention to the reviews.

6. Take Advantage of Online Reputation Management Resources
Creating and managing a 5 star reputation is no easy feat, and the good news is that technology is available to streamline this process for you. For example, a reputation management software program may monitor reviews for you. It may also have an automated process that reaches out to your customers to ask for reviews. Some have a customer feedback system or other features that may benefit car dealerships like yours.

You understandably want your automotive dealership to have a 5 star reputation and to stand apart from the competition in this area. Car dealerships may gain a competitive edge by focusing on each of these steps to build a solid reputation online. Customer Scout offers specialized marketing services for auto dealerships like yours, and we have extensive experience developing and enhancing our clients’ reputation online.If you are ready to learn more about the many steps that our team at Customer Scout can take to bolster your reputation and boost leads, contact our office today.

2019 Local SEO Preview for Top Ranking

why Customer Scout automotive seo company

2019 Local SEO Preview for Top Ranking

Local SEO for Car dealerships

Radio and print media ads were once the mainstay of a car dealership’s marketing plan. However, technological advances have changed automotive consumer behaviors, and this has made radio and print media ads dramatically less effective than they once were. In fact, some dealerships have entirely stopped using these methods to reach out to the local market. Today’s consumers are increasingly using online research before making buying decisions. Many consumers no longer drive around from dealership to dealership to learn about different models. They may largely base their buying decision on the information they find online. As an auto dealership, it is imperative that your local customers can find your dealership’s information as well as sales-oriented content about your models and services through online searches.

The Online Marketing Challenge Auto Dealerships

Many car dealerships have already made a solid effort to develop and implement an effective Local SEO marketing plan, but they have not enjoyed the high level of results that they desire. Search engine optimization strategies are complex, and they require considerably more effort than stuffing your website’s text with a few keywords. Top search engines use complex algorithms that are updated regularly. In order to maximize the results of a search engine marketing campaign, your auto dealership’s search engine optimization campaign must be revised and updated based on these changes as they occur. Strategies for local SEO car dealerships may include a multi-pronged approach using on-site and off-site methods. At Customer Scout, we provide car dealerships like yours with effective online marketing services. Through these services, we can help you to achieve the results that your dealership needs in order to compete in your local market and to be as profitable as possible.

The Importance of Keyword Selection in 2019

When selecting keywords to use for your dealership’s search engine optimization campaign, you may understand the need to select words and phrases that your customers will use in their online searches. However, it is often helpful to focus on keywords and phrases that are not heavily used by the competition. Furthermore, because you are targeting a local audience, you may benefit from using localized long-tail keywords. Keep in mind that the ideal keywords to focus on may change regularly, so you need to habitually analyze keyword usage and selection in order to enjoy excellent result from your campaign on a regular basis.

The Right SEO Keyword Density in 2019

Search engines are increasingly savvy. They are focused on finding relevant content that is helpful and meaningful to users. Search engine algorithms are sophisticated enough to determine if a website is stuffed with keywords versus whether the word selection is natural. Stuffing can actually be detrimental to your search engine optimization efforts. Therefore, all strategies and efforts for local SEO car dealerships should include fresh, concise and meaningful content. This should be content that is actually useful to your target audience and that has the right keyword density for optimization.

2019 SEO Strategies to Focus On

The usage of keywords on your website is only one aspect to focus on. An effective search engine optimization campaign should also include adding fresh content to your website regularly, such as with the creation of regular blog posts that are properly optimized and meaningful for your audience. Social media marketing should take into account local SEO car dealerships strategies as well. Inbound links also create credibility with search engines, and they may drive traffic to your website. Creating these links requires substantial effort. The location of link placement should be based on research and planning. For example, inbound links from major automotive websites may have profound results on search engine rankings. These links ideally will be search engine optimized as well.

The Need to Focus on Mobile Strategies

While some of your local customers will conduct automotive research on a laptop or desktop device, many will use a mobile device. The mobile strategies for local SEO for car dealerships must be refined in several ways. For example, a website should be compatible across all types of devices. In addition, business listings, geo fencing and other strategies may be used to enhance your reach to mobile users in your local market.

Rank Higher in 2019 with Customer Scout’s SEO

Customer Scout offers award-winning online marketing services, and this includes local SEO for car dealerships. Because we focus only on providing services for car dealerships, our specialization enables us to be responsive, proactive and effective in our efforts in a targeted way. More than that, we apply proven and detailed analytics to continuously revise and improve the services that we provide to our valued customers. Our focus is to continue to generate solid results from your online marketing campaign through ongoing data analysis. To learn more about our services for local SEO for car dealerships, contact our team at Customer Scout today to request a consultation.