How can Hyper Local SEO help Auto Dealers

How can Hyper Local SEO help auto dealers?

How can Hyper Local SEO help auto dealers?

How can Hyper Local SEO help auto dealers?
Marketing a local car dealership is sometimes seen as a shot in the dark. You may do some direct mail campaigns, issue coupons at a street fair, and, if you’re particularly ambitious, dabble into the world of paid advertising. Your website usually gets very little consideration, as most local business owners view it as nothing more than a digital parking spot.

Hyper local SEO is a narrowing down your car dealerships geographic targeted area

Search Engine Optimization is crafting your website in such a way that your website ranks higher in search results. Generally speaking, this has two dimensions: general search engine optimization, which refers to the wide open spaces of the internet and positions you against every other company with the keywords you’re trying to rank for, and local search engine optimization, which places your competitive zone within your general geographic area. Hyper local SEO is an extension of the latter, narrowing down your geographic scope to a much smaller area – sometimes just a few miles or even a few blocks of your business.

The main reason to focus on hyper-local SEO is to drive traffic to your dealership

If you’re aiming to attract those people who are searching for things that are “near me,” even if they don’t type in “near me” into the search bar. This works particularly well for restaurants, coffee shops, movie theaters, or anything else where the location is a core factor.

Which is why hyper local SEO seems to make very little sense for the automotive industry

Usually, when someone purchases a car, they’ve taken some time to research, consider competing models, and have reached a general idea of what they want. But even though buying a car is not normally a “spur of the moment” type of decision, there are still several ways in which hyper-local SEO can benefit auto dealers.

1. By Allowing Customers to Test Drive Cars

Before a customer actually purchases a car, they normally take several models out for test drives to see how it performs. These can precede the car buying stage for several days or even months, but getting them in the front door and into a car for a test drive can build up a rapport with the dealership. If a customer is looking to test drive a specific car, they may very easily type into a search box, “Ford F-150 near me”; if your dealership has spent time building up their local SEO, you can expect to appear near the top of those search rankings.

2. It Can Showcase Your Reviews

These days, very few people buy something – whether in-person or online – without reading reviews first and the higher the price, the more they tend to read reviews. Buying a car is one of the biggest purchases people make in their lifetime, so chances are they will read the reviews for several auto dealers before making a decision. Even if they’re not searching for a car, you can upsell the customer on other services like tire replacements or oil changes. If your dealership has great reviews, they’ll most likely use you for more than just buying a car.

3. Separate Yourself From the Competition

Though search engine optimization has been around for a while, relatively few are focusing on the local aspect of their search rankings, and even fewer care about becoming hyper local. If you’re located in a large, metropolitan area with several dealerships in the area, having a strong hyper local strategy could mean the difference between being the first or the second result on page 1. While this may not seem like much, 18% of all organic clicks go to the first result, while only 10% go to the second. When you’re dealing with high-ticket items like cars, that extra 8% could be thousands of dollars in revenue and lost customers.

4. Local Search Engine Optimization Will Find More Qualified Buyers

People in your immediate area are not only looking to buy cars and purchase services, they’re also looking to not travel very far to do so. The automotive industry is notoriously fierce, so positioning yourself within a short distance from people’s homes or places of business could be the difference between winning their business or letting them slip to your competitors. A good local website audit from a company like Customer Scout can help reveal flaws in your online strategy, as well as provide ways for you to fix it.

Contact Customer Scout for auto dealer Hyper local seo

Hyundai Website SEO for Dealerships

Hyundai Website SEO for Dealerships

Whether you are an owner or a manager of a car dealership today, you may understand the challenges that you face with regards to sales and marketing. Over the last decade or two, the car shopping and research process for many vehicle buyers has evolved considerably, and this means that the marketing and sales process for dealerships like yours has had to adapt accordingly. You may be well aware that many consumers today will thoroughly research their buying options online before they visit a single dealership. This buying process means that effectively using Hyundai website SEO for dealerships is imperative to the success of your business, and Customer Scout is the online marketing firm that you can trust to provide you with focused services in this area. Serving Hyundai dealers in Detroit, Phoenix, Las Vegas, Dallas, Houston, Charlotte, Boston, Salt Lake City, Portland, Seattle and across the country!

Hyundai Digital Markting  l Customer Scout, INC. Auto SEO
Long before most car buyers today make the decision about which Hyundai dealership they want to visit to make a purchase, they will first research vehicle makes and models to make an informed buying decision. Your makes and models may be just a few of the options they are thinking about buying, and they may be using the Internet to actively compare different models in areas such as cost, value, safety, performance, reliability and more. As a dealership, you can use search engine optimization to draw attention to your models’ benefits and advantages. For example, off-site content can be created that is linked to your website and that compares one of your models advantageously in the area of reliability over a leading competitor. Consumers may not commonly visit your dealership or speak with your sales team when they are on the fence about buying your models, and you can use Hyundai SEO to educate them before they visit your website or your dealership.

Driving Traffic to Your Hyundai Website l Search Engine Optimization

Encouraging your consumers to visit your specific website as well as your dealership are both important steps in today’s online marketing and sales process. After all, it is simply not enough to educate consumers about how great your models are, and you need them to visit your website during their online research efforts. There are several different ways that SEO can be used to drive traffic to your website. For example, Hyundai website SEO for dealerships can be enhanced on your actual website, and this can help your website to enjoy higher rankings with Google and other search engines. In addition, search engine optimization can also be used strategically off-site with SEO links in the content that are directed back to your website. This type of Hyundai SEO technique is generally locally focused to provide you with a more cost-effective approach to marketing. Hyundai dealers SEO for dealers in Las Vegas, Portland, Seattle, Dallas, Houston, Detroit, Cleveland, Boston, Miami, Denver, San Diego and all major metros in the United States

Award Winning Hyundai SEO Services l Customer Scout, INC.

In some areas, there is only one Hyundai dealership within close proximity to your target audience or consumers. Most dealerships, however, do not have this luxury, and many will have several dealerships to compete against within driving distance of their consumers. Keep in mind that many consumers will be willing to drive 100 miles or more to make a purchase if the dealership offers some clear benefit over others. This may be the promise of a better deal, a greater selection of vehicles on the lot and more. Hyundai SEO for dealerships can be used to highlight your dealership’s benefits and advantages so that your consumers decide that your dealership is the one they want to do business with.

Contact Customer Scout, INC to INCREASE Your Hyundai Market Share!

The bottom line is that the current marketing and sales landscape for dealerships has evolved considerably, and the dealerships that are most successful in the marketplace are those that have adapted and changed accordingly. Because today’s consumers will formulate most or even all of their buying decision through their online research well before they visit your facility and speak with your sales team, it is important that the content that you create on your website as well as in strategic off-site locations is educational yet sales-oriented. You must use it to sell your models as well as your dealership. Customer Scout is a SEO firm that is focused on helping dealerships like yours improve results with online marketing, and you can reach out to the company today to learn more about how their services can benefit you.
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